Email Marketing Specialist

Digital Silk - Growing Brands Online; Remote; ZAR 999 000 - 1 499 000; Full time

Job summary

A leading digital agency is looking for an Email Marketing Specialist to develop and execute email marketing campaigns. The ideal candidate should have over 5 years of experience in email marketing and familiarity with marketing automation platforms like HubSpot and Salesforce. Responsibilities include managing email activities, audience segmentation, and performance analysis. This full-time position allows for remote work, with specific hours required to fit a US-based client schedule. Competitive salaries and company shares are offered.

Benefits

Competitive pay

Yearly growth opportunities

Company shares

4 weeks paid time off

Work-from-home opportunity

Qualifications

• 5+ years of relevant email marketing experience.
• Proven experience with marketing automation platforms.
• Strong communication skills in English.

Responsibilities

• Lead email marketing strategy and execution.
• Manage client email activities, including lifecycle.
• Develop engaging email flows for different industries.

Skills

Email marketing strategy

Email automation software

Campaign performance analysis

Audience segmentation

HTML email development

A/B testing

Attention to detail

Tools

HubSpot

Salesforce

Marketo

Dynamics365

Job description

We are first and foremost a great team full of ambitious and proactive individuals whose goal is to become the best professionals they can be and make Digital Silk a globally renowned digital agency. Our quest for excellence has resulted in our company’s growth and continuous need for outstanding team members.

We are seeking an amazing Email Marketing Specialists to develop, implement and update marketing campaigns.

Digital Silk is built upon the principles of self-betterment, excellence, proactivity, and teamwork. If you share our passion and values, and want to be challenged and thrive in your career, then you’ll fit right in.

Digital Silk offers competitive salaries, yearly growth opportunities AND company shares for senior-level people passionate about their work.

This is for a full-time, remote-work-at-home position as our headquarters are in the US. We do require team members to work 8am to 5pm EST (with breaks) as our clients are in the US.

We are a growing digital agency and are seeking to make IMMEDIATE hires.

We kindly ask for your CV and all correspondence to be in English.

What we offer at Digital Silk:

• A work culture focused on mutual success and continuous growth
• Competitive pay and scheduled yearly raises
• Shares in the company – share in profit upon company sale
• Challenging projects and opportunity to work with great team members
• Work-from-home opportunity
• 4 weeks paid time off

Responsibilities:

• Lead email marketing strategy and execution
• Manage client email activities, including lifecycle, engagement, and promotions
• Develop engaging email flows for different industries
• Collaborate with content, marketing, and design teams to create campaign messaging and newsletters
• Segment audiences for better engagement and results
• Utilize email automation software for campaign optimization
• Analyze campaign performance and suggest improvements
• Optimize lead nurturing workflows
• Conduct A/B testing to improve email KPIs
• Establish a reporting framework for data-driven recommendations
• Ensure compliance with industry policies and best practices
• Support marketing campaigns with email and landing page creation

Requirements:

• 5+ years of relevant email marketing experience
• Proven experience working in one or more marketing automation platforms (HubSpot, Salesforce, Marketo, Dynamics365)
• Experience managing marketing automation programs and email deployments
• Extreme attention to detail in testing and quality assurance
• Strong written and spoken communication skills in English
• Familiarity with updating and manipulating HTML and VML for emails
• Has a strong understanding of international email compliance laws and how they tie to marketing automation best practices
• Ability to work 8am to 5pm EST (with breaks)

Recruitment steps:

• Apply via LinkedIn
• Receive short questionnaire
• Send back answers + CV
• Have a short call with our Recruitment Team
• Have an interview with our Hiring Managers
• Get feedback