Email Marketing Specialist

Somewhere; Johannesburg; Remote; ZAR 300,000 - 450,000; Full time

Job summary

A leading company is seeking an Email Marketing Specialist for remote work, focusing on either strategic leadership or technical execution in outbound email campaigns. The ideal candidate will possess 2+ years of experience, managing cold email strategies and ensuring compliance with best practices. This role offers flexibility, autonomy, and the chance to shape a new function within the organization.

Benefits

Fully remote work environment

Flexibility and autonomy

Opportunity for growth

Qualifications

• 2+ years of experience with cold email marketing.
• Ability to work autonomously and manage multiple tasks.
• Strong attention to detail and compliance.

Responsibilities

• Design and implement scalable cold email outreach strategies.
• Manage cold email infrastructure ensuring high deliverability.
• Analyze campaign performance and optimize for results.

Skills

Cold email marketing

Data analysis

Attention to detail

Email deliverability

Segmentation and targeting

Automation building

Tools

Email Bison

Email Guard

Cheap Inboxes

Exportapollo.io

Million Verifier

Job description

Job Title: Email Marketing Specialist (Cold Email Outreach)

Location: Remote
Type: Full-Time
Compensation: Competitive – based on experience and skillset

About the Role

We're seeking a highly motivated Email Marketing Specialist to lead or support our outbound email outreach initiatives. This role is perfect for someone who thrives in fast-paced environments, understands the nuances of cold email campaigns at scale, and is experienced with the tools that keep those campaigns compliant and effective.

We’re open to two types of candidates:

Strategic Leaders who can design, execute, and optimize outbound email strategies.

Technical Operators who are execution-focused, with deep knowledge of tools, deliverability, and inbox management.

Our ideal hire is someone who is resourceful, detail-oriented, and up to date on the ever-changing rules of email outreach.

Responsibilities

Strategic (for candidates targeting a leadership role):

Design and implement scalable cold email outreach strategies

Develop segmentation, targeting, and messaging frameworks

Analyze campaign performance metrics and continually optimize for results

Collaborate with copywriters, SDRs, and growth leads to align messaging with business goals

Technical (for all candidates):

Set up, warm up, and manage cold email infrastructure

Ensure high deliverability using appropriate configurations (e.g., SPF, DKIM, DMARC)

Manage inbox rotation, throttling, and list hygiene

Build and maintain automations using tools like Email Bison, Email Guard, and Cheap Inboxes

Source and verify prospect data using tools like Exportapollo.io and Million Verifier

Tools You'll Use

Familiarity or hands-on experience with the following is required:

Email Bison – warm-up and deliverability management

Email Guard – inbox protection and monitoring

Cheap Inboxes – bulk inbox creation and rotation

Exportapollo.io – lead sourcing and enrichment

Million Verifier – email list cleaning and verification

Who You Are

You could be a great fit if you:

Have 2+ years of experience with cold email marketing

Understand technical email setup and can troubleshoot deliverability issues

Are comfortable using data to inform decisions and improve outcomes

Can work autonomously and manage multiple moving parts

Have strong attention to detail and follow best practices for compliance

For strategic candidates, additional qualifications include:

Proven experience leading outbound or growth campaigns

Ability to think creatively and experiment with new approaches

Strong communication and team collaboration skills

What We Offer

A fully remote work environment

Flexibility and autonomy to do your best work

Opportunity to build and shape a function from the ground up

Competitive compensation, with room for growth

Interested?
Apply now and specify whether you’re focused on strategic leadership or technical execution in your application. We are looking to interview multiple candidates— strategic and technical—with the goal of hiring multiple people.