Email Marketing Manager For U.S-Based Brands

Project Growth; Cape Town; On-site; USD 30,000 - 40,000; Full time

Job summary

A leading company is actively seeking Email Marketing Specialists for fully remote roles focused on outbound email campaigns for U.S. clients. Ideal candidates will have proven expertise in B2B email marketing, managing multiple campaigns, and a strong grip on tools like Klaviyo. This role offers the opportunity to generate high-quality leads, with success metrics based on campaign performance and strategy implementation.

Benefits

Fully remote work

Flexible hours

Opportunity to work with diverse clients

Qualifications

• Proven track record in B2B email marketing including cold outbound campaigns.
• Ability to manage multiple campaigns simultaneously.
• Strong familiarity with email marketing and automation tools.

Responsibilities

• Create and implement effective outbound email campaigns.
• Develop comprehensive email marketing strategies.
• Analyze and report on email campaign performance.

Skills

B2B email marketing

Lead nurturing

Data analysis

Communication

Attention to detail

Education

Experience in email marketing

Tools

Klaviyo

HubSpot

Figma

Job description

We are actively looking for skilled and experienced Email Marketing Specialists to be considered for our diverse range of U.S-based clients. Make sure you submit your application along with the assessment to be considered for exciting opportunities!

This is a fully-remote (Work from Home), 9 AM - 6 PM EST role.

Key Responsibilities:

1. Outbound Email Campaigns:

   • Create, design, and implement effective cold outbound email campaigns using tools like Instantly, Apollo, Klaviyo, and others.

   • Create and implement email and SMS marketing campaigns that align with the overall marketing strategy.

   • Ensure campaigns resonate with the target audience, generating high-quality leads.

2. Email Strategy Development:

   • Develop comprehensive email marketing strategies with a focus on lead nurturing, conversion optimization, and aligning with brand guidelines.

3. List Segmentation and Targeting:

   • Segment email lists for highly targeted and personalized messages, improving engagement and response rates.

   • Utilize dynamic content and personalization techniques.

4. A/B Testing:

   • Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.

   • Incorporate A/B testing and data-driven insights to continuously improve email performance.

5. Collaborative Content Creation:

   • Work closely with the team to develop compelling email content that captures the interest of potential leads.

   • Design visually appealing and responsive email campaigns that align with brand identity using tools like Figma and Canva.

6. Marketing Automation:

   • Set up and manage marketing automation workflows to enhance the efficiency of lead nurturing processes.

   • Prior experience with marketing automation platforms (e.g., Klaviyo, HubSpot).

7. Analytics and Reporting:

   • Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.

   • Familiarity with A/B testing methodologies and data analysis.

8. Industry Knowledge:

   • Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.

   • Knowledge of SEO and content marketing principles.

Qualifications:

• Email Marketing Experience:

  • Proven track record in B2B email marketing, including cold outbound campaigns.

  • Prior experience as a Klaviyo Email Marketing Specialist or similar role.

• Ability to Manage Multiple Campaigns:

  • Manage multiple cold outbound email campaigns simultaneously.

  • Experience with Klayvio, SendGrid, HubSpot, Instantly, or Apollo.

• Proficiency in Email Tools:

  • Strong familiarity with email marketing and automation tools.

  • Proficient in Klaviyo and the ability to quickly learn new software.

  • Knowledge in email design and HTML coding.

• Technical Skills:

  • Proficient in design software, such as Figma.

  • Knowledge of HTML and CSS for email marketing is a plus.

• Data-Driven Approach:

  • Ability to analyze email marketing metrics and translate data into actionable strategies.

  • Strong analytical and critical thinking skills.

• Communication:

  • Exceptional written and verbal communication skills.

  • Strong communication and collaboration skills, with the ability to work effectively in a team environment.

• Attention to Detail:

  • Strong focus on quality, accuracy, and detail.

  • Keen attention to detail and ability to deliver high-quality work within given deadlines.

• Teamwork:

  • Capability to work effectively both independently and as part of a team.

Nice to Haves:

• Experience with Klaviyo, Apollo, Instantly.

• Graphic design skills or experience with design software.

• Familiarity with Braze/Iterable, Attentive, or Postscript.

• Knowledge of current email marketing trends and best practices.

Success in This Role:

Success will be measured by your ability to generate high-quality leads through strategic and well-executed outbound email campaigns, demonstrating a deep understanding of cold email best practices, and contributing significantly to our clients' lead generation goals/

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets