Eloqua Marketing Senior Consultant (GCC Africa - Remote)

TransUnion LLC; Cape Town; Remote; ZAR 500,000 - 800,000; Full time

Job summary

A leading data and analytics company is seeking an experienced Eloqua Marketing Automation Sr. Consultant to join their Global Marketing Operations team in South Africa. The role focuses on developing and optimizing automated marketing campaigns to enhance customer engagement. Candidates should possess a Bachelor’s degree, Eloqua experience, strong analytical skills, and familiarity with compliance laws. This position offers remote working arrangements with occasional in-person events required.

Qualifications

• 5+ years of hands-on experience with Eloqua in a B2B enterprise environment.
• Strong understanding of marketing automation trends and compliance laws.
• Eloqua certification is required.

Responsibilities

• Design, build, test, and deploy automated marketing campaigns in Eloqua.
• Maintain and optimize marketing automation processes to ensure data quality.
• Create and maintain campaign performance dashboards and reports.

Skills

Lead lifecycle management

Analytical mindset

Problem-solving skills

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Eloqua

Salesforce

HTML

CSS

Job description

We are seeking an experienced Eloqua Marketing Automation Sr. Consultant to join our Global Marketing Operations team. In this role, you will serve as a key technical expert responsible for the strategy, execution, optimization, and measurement of automated marketing campaigns that drive pipeline and customer engagement. You will work closely with campaign managers, digital marketing, sales, and analytics teams to support demand generation initiatives through Oracle Eloqua and associated tools.

Key Responsibilities

1. Design, build, test, and deploy automated marketing campaigns in Eloqua, including lead nurturing emails, triggered communications, and data workflows.
2. Partner with campaign managers and regional marketing teams to support B2B lead generation programs, ABM initiatives, and lifecycle marketing efforts.
3. Maintain and optimize marketing automation processes, ensuring data quality, compliance (e.g., GDPR, CCPA), and performance tracking.
4. Manage Eloqua assets such as emails, landing pages, forms, and segments, ensuring adherence to brand guidelines and best practices.
5. Understand Eloqua and Salesforce integrations, ensuring seamless data flow and campaign attribution.
6. Create and maintain campaign performance dashboards and reports to provide actionable insights to stakeholders.
7. Conduct A/B testing to improve email performance, engagement, and conversions.
8. Stay updated on Eloqua capabilities, marketing automation trends, and best practices to drive innovation and efficiency.

Qualifications

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.
2. 5+ years of hands-on experience with Eloqua (Oracle Marketing Cloud) in a B2B enterprise environment.
3. Strong understanding of lead lifecycle management, segmentation, campaign design, and marketing attribution.
4. Experience working with Salesforce or other CRM platforms.
5. Knowledge of HTML / CSS for email and landing page customization.
6. Familiarity with data privacy laws (e.g., GDPR, CAN-SPAM) and compliance standards.
7. Analytical mindset with problem-solving skills and attention to detail.
8. Eloqua certification is required.

Note: For positions based in South Africa, preference will be given to qualified candidates from designated groups in line with the company's Employment Equity plan and targets.

If you do not hear from us within 3 weeks of applying, please consider your application unsuccessful.

Applicants must reside in a home with a minimum of 100 Meg Fibre internet connection, with sufficient space for confidential and comfortable work. The position is remote within South Africa, and occasional in-person attendance at events may be required.