Head Of Marketing

Greys Recruitment; Mpumalanga, Hillcrest; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An established industry player in the food retail sector is seeking a dynamic Head of Marketing to lead their marketing department. This role involves overseeing the development and execution of marketing strategies, managing a dedicated team, and ensuring alignment with brand objectives. The ideal candidate will have a strong background in digital marketing, budget management, and stakeholder engagement, as well as a passion for driving innovative marketing campaigns. Join a forward-thinking organization where your expertise will directly impact brand growth and customer engagement.

Qualifications

• Proven experience in leading marketing teams and strategies.
• Strong analytical skills to interpret market data and trends.

Responsibilities

• Oversee the implementation of marketing strategies and budgets.
• Develop and execute marketing campaigns across various channels.

Skills

Marketing Strategy Development

Digital Marketing

Budget Management

Market Research

Stakeholder Management

Creative Briefing

Team Leadership

Education

Bachelor's Degree in Marketing or related field

MBA or relevant postgraduate qualification

Tools

Monday.com

Google Analytics

Social Media Platforms

Job description

Our client is in the Food Retail Sector and is looking for a dynamic Head of Marketing candidate to lead their Marketing Department.

Core responsibilities of this role:

1. Oversee the implementation of the Brand and Marketing strategy.
2. Develop and execute marketing campaigns that align with the overall Brand and Marketing Strategy.
3. Oversee the implementation of the social media marketing strategy, supporting Digital Marketing.
4. Set and administer an annual marketing budget.
5. Conduct market research studies and review data for marketing campaigns, interrogating the organisation’s databases and external data.
6. Report on the effectiveness of marketing campaigns using pre-determined KPIs.
7. Analyze key marketing performance metrics, forecasts, competitive analyses, campaign results, and consumer trends to formulate insights for the marketing team.

Location: Hillcrest

Core Functions:

Stakeholder Management:

• Key liaison for Marketing Director, ensuring bi-weekly meetings are arranged and managed.
• Provide the Leadership Team with regular updates and reports, and present campaign ideas, marketing activations, and creative materials for approval.
• Share updates and insights from company and competitor store visits in regular meetings.
• Develop and execute strategies aligned with the overall Brand and Marketing Strategy.
• Present a campaign and content calendar to the Leadership Team each quarter, including seasonal campaigns, deals, promotions, events, and activations.
• Plan, ideate, brief, and execute all seasonal and marketing campaigns, supporting company deals campaigns across print, radio, and digital media.
• Utilize data for marketing campaigns and conduct consumer research to inform planning.
• Present quarterly reports analyzing marketing performance metrics and campaign results to the Leadership team.

Annual Marketing Budget:

• Set and manage an annual budget, providing updates each quarter and presenting the final budget to stakeholders at year-end.
• Work closely with the Traffic Manager to ensure budget adherence and provide regular updates.

Team Management:

• Guide daily activities of the marketing and creative teams, managing resources and deadlines.
• Implement processes and systems to improve team output and efficiency, working with the Traffic Manager.
• Maintain statuses on Monday.com to ensure team contributions.
• Manage freelance PR activities, setting objectives and overseeing deliverables.

Creative Output:

• Provide clear briefs to the Creative Team for projects and campaigns.
• Allocate design responsibilities, ensuring resource management and deadlines are met.
• Oversee development of creative assets, including campaign materials, OOH advertising, videos, radio ads, and packaging.
• Ensure all assets adhere to company Brand Guidelines.

Digital Marketing:

• Oversee Digital Marketing Strategy implementation, supporting the Digital Marketing Manager.
• Ensure social media integration into all marketing campaigns.

Audience and Industry Insights:

• Conduct quarterly market research and review industry changes, adjusting marketing plans accordingly.
• Perform consumer insights and surveys to monitor trends and buying behaviors.
• Coordinate team store visits bi-weekly to gather insights.

Loyalty Programme:

• Manage the company Rewards programme, delivering marketing campaigns to acquire and retain customers.
• Oversee communications to cardholders.

Sponsorships and Events:

• Analyze sponsorship partnerships and execute delivery with support from Freelance PR.
• Provide ROI reports after each activity.
• Coordinate and manage events, including hosting and providing uplift reports, e.g., Monthly Vinatix events.