Conceptual Copywriter

Accenture in South Africa; Midrand; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading global professional services company is seeking a skilled Copywriter to create engaging copy for social media and digital platforms. The ideal candidate will have a strong background in digital writing and a passion for innovative content creation. Responsibilities include collaborating with creative teams, understanding client briefs, and staying abreast of industry trends. This role requires excellent communication skills and the ability to manage multiple projects effectively.

Qualifications

• Minimum 4 years experience as a MW Copywriter in Advertising or Digital Advertising Agency.
• Strong knowledge of digital writing, industry trends, and principles.

Responsibilities

• Craft copy suited to social formats without sacrificing quality.
• Collaborate with internal stakeholders to bring value and cohesion.
• Stay updated on advertising trends and industry best practices.

Skills

Digital Writing

Team Player

Creative Thinking

Time Management

Multitasking

Education

Tertiary qualification in Copywriting

Tools

Office365

Job description

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments, and organizations build their digital core, optimize operations, accelerate revenue growth, and enhance public services—creating tangible value at speed and scale. We are a talent and innovation-led company with 738,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology with unmatched industry experience, functional expertise, and global delivery capability. We are uniquely able to deliver tangible outcomes through our broad range of services, solutions, and assets across Strategy & Consulting, Technology, Operations, Industry X, and Accenture Song. These capabilities, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients succeed and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners, and communities.

Responsibilities (but not limited to):

1. Craft copy suited to social formats without sacrificing quality.
2. Work closely with creative teams (designers, art directors, etc.) and contribute constructively.
3. Collaborate with internal stakeholders to bring value and cohesion.
4. Listen to understand the brief for clarity and seek solutions.
5. Understand the importance of on-brand writing and adapting tone of voice for different clients.
6. Work on projects of varying sizes, invested in the final product.
7. Understand social media platforms, tools, and content marketing fundamentals.
8. Learn the latest social media formats, trends, and audience behaviors to keep work relevant.
9. Appreciate creative strategy and understand business operations.
10. Present ideas and concepts confidently to the team.
11. Practice cross-channel thinking and contribute creative solutions.
12. Innovate with formats and platforms to produce ground-breaking work.
13. Advise and support junior team members.
14. Proofread copy for spelling, grammar, and tone errors.
15. Provide relevant feedback and input strategically.
16. Analyze situations and respond with solutions.
17. Stay updated on advertising trends and industry best practices.

Qualifications / Requirements / Skills

• Tertiary qualification in Copywriting / Digital Copywriting.
• Proficient in Office365 (MS Teams, Word, PowerPoint, etc.).
• Minimum 4 years experience as a MW Copywriter in an Advertising or Digital Advertising Agency; TTL & Digital experience essential.
• Strong knowledge of digital writing, industry trends, and principles.
• Understanding of social platforms and paid formats.
• Own social media account or regular consumption of social media; familiarity with TikTok is beneficial.
• Excellent command of English (verbal and written).
• Strong presentation, time management, and multitasking skills.
• Portfolio demonstrating TTL & Digital work.
• Personal attributes: team player, independent worker, creative thinker, proactive, resilient, deadline-driven, meticulous.
• Comfortable working on-site and with alcohol brands if required.