Senior Marketing Manager

Colgate-Palmolive; Midrand; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading company in the FMCG sector seeks an experienced professional to drive strategy and innovation for key brands. The role involves developing brand promises, managing cross-functional teams, and implementing growth plans. Ideal candidates will have extensive experience in marketing and innovation development, with a strong analytical and strategic mindset.

Qualifications

• 14+ years in FMCG marketing, including brand strategy and commercial growth plans.
• 8+ years in end-to-end innovation development.

Responsibilities

• Develop brand strategy and long-term growth plans.
• Partner with cross-functional teams for innovation and IBE.

Skills

Strategic Thinking

Analytical Skills

Creativity

Leadership

People-Centricity

Job description

The main purpose of this role is to develop Strategy, Innovation, and IBE for our key brands. You will handle and implement outstanding innovation & IBE, including:

1. Partnering with insights to leverage people centricity and trends
2. Defining the Brand Promise, Strategy, and Long Term Growth Plan (including 4Ps, innovation & communication)
3. Developing focused innovation roadmaps based on the brand/hubs' strategic needs and commercial requirements
4. Developing specific innovations for all elements of the bundle, partnering with R&D, Technology, Supply Chain, Packaging & Design
5. Developing the IBE by partnering with our advertising agency and collaborating with other Divisions

Additionally, you will need to partner with other cross-functional teams including Customer Development, Retail Marketing, and Finance.

• Proven proficiency in being strategic & analytical (connecting the dots), challenging groupthink, being creative, dealing with ambiguity, and leading cross-functional teams.
• Possessing a growth mindset, people-centricity, curiosity, passion, and functional skills/familiarity with digital & design.

Required Qualifications:

• 14+ years of successful experience in FMCG marketing (brand strategy, portfolio management, communication development, and commercial growth plans)
• 8+ years of demonstrated capability in end-to-end innovation development
• Full understanding of the innovation process from insight scouting to concept writing & testing, to full bundle development & go-to-market with commercial teams
• Experience in managing cross-functional teams to deliver
• Experience in Design Thinking & Agile Innovation Development