Campaign Manager Category Growth Specialist

takealot; Cape Town; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An innovative online retailer is seeking a Campaign Manager: Category Growth Specialist to drive performance marketing strategies in Cape Town. This role offers an exciting opportunity to develop and implement impactful social media strategies, manage performance channels, and collaborate with various departments to ensure business success. You will thrive in a dynamic environment where creativity and data-driven decision-making are key. Join a team that values entrepreneurial spirit, teamwork, and a passion for eCommerce, while enjoying a vibrant work culture that promotes continuous improvement and ownership.

Benefits

Market-related benefits

Great work environment

Openness to feedback

Continuous improvement culture

Qualifications

• 3-5 years of experience as a campaign manager.
• Strong analytical skills with a data-driven approach.

Responsibilities

• Develop and implement a paid content strategy for social media.
• Manage and optimize performance channels focusing on Paid Social.

Skills

Data-driven decision-making

Problem-solving

Attention to detail

eCommerce experience

Education

Tertiary qualification in Marketing

Statistics qualification

Mathematics qualification

Computer Science qualification

Tools

Google Ads

Google Analytics

DoubleClick

Google Marketing Platform

SA360

DV360

CM360

GA360

GA4

Meta Ads

Job description

Takealot, a leading South African online retailer, is looking for a highly talented Campaign Manager: Category Growth Specialist to join our team in Cape Town.

We are a young, dynamic, hypergrowth company seeking smart, creative, hardworking individuals. We offer market-related benefits, a great work environment, and a promise that you won't be bored as long as you're prepared for a challenge and eager to build something great.

This role reports to the Head of Performance & Projects.

Your responsibilities will include:

1. Developing and implementing a social media paid content strategy aligned with takealot.com's marketing objectives, including collaboration with brand strategy partners where required, and integrating paid and organic strategies with support from our Head of Performance Marketing and external agencies.
2. Managing and optimizing Takealot's performance channels, focusing on Paid Social, with regular reporting to internal and external stakeholders.
3. Collaborating with other departments to prioritize marketing efforts that enable business success across paid social and other paid media channels.
4. Building and maintaining relationships with commercial partners at the account manager level and advising on best practices across performance and organic media channels.
5. Developing and executing paid social media strategies for key business categories.
6. Working closely with the Social Media Manager to align organic and paid strategies and campaigns across social media platforms.
7. Creating channel-specific content plans to engage followers across all social media channels.
8. Executing all commercial paid campaigns as booked by the Advertising or Retail Marketing teams.
9. Implementing campaign strategies technically, including setup, bidding, A/B testing, and feedback across all performance marketing channels.
10. Managing and optimizing campaigns across various channels (Google, Facebook, TikTok, etc.) and platforms (web, app).
11. Refining and scaling campaign strategies to ensure a cohesive full-funnel marketing approach.
12. Identifying strategic growth audiences and developing high-quality media plans specific to categories.

Attributes required:

• Data-driven decision-making skills capable of engaging management at all levels.
• Strong problem-solving and solution-oriented mindset.
• Attention to detail in campaign setup and reporting.
• Experience in eCommerce is required.

Qualifications and Experience:

• A tertiary qualification in Marketing, Statistics, Mathematics, or Computer Science is preferred.
• At least 3-5 years of experience as a campaign manager.
• Certifications: Google Ads (Required), Google Analytics (Required), DoubleClick (Beneficial).
• Experience with platforms such as Google Ads (Search, Shopping, YouTube, App Campaigns), Google Marketing Platform (beneficial but not required), SA360, DV360, CM360, GA360, GA4, and social platforms including Meta Ads (Facebook, Instagram, WhatsApp), TikTok, Snapchat (beneficial).

The Environment:

• Takealot employees are entrepreneurial, dynamic, customer-centric, fun, and share the ambition of leading e-commerce in Africa.
• We promote a culture of fun, hard work, ownership, teamwork, openness to feedback, and continuous improvement.
• We value humility, output, action, passion, innovation, collaboration, and a business-owner mindset.

We seek to employ an Extra Ordinary Mind who:

• Is forthright but respectful.
• Is an expert at doing—designing and executing.
• Is analytical and data-driven.
• Is competitive, self-directed, and strives for excellence.
• Is passionate about eCommerce and delivering a world-class customer experience.
• Thrives under change, entrepreneurial, and solution-oriented.
• Can think from a business perspective with technical and product insights.
• Is curious, challenges the status quo, and enjoys iteration.
• Is collaborative and innovative.
• Thinks like an owner of the business.
• Possesses integrity, is smart, and hardworking.

If you meet these criteria, you are an Extraordinary Mind—come and join us!

Takealot is an Equal Opportunity Employer. We encourage applicants from previously disadvantaged groups and people with disabilities to apply.