Content Marketer (Social)

Growth Troops; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading men's health company seeks a Content Marketer to shape its voice on social media platforms. You will be responsible for creating engaging content, managing a multi-channel calendar, and analyzing performance metrics to drive audience engagement. This role is ideal for a creative individual with experience in social media management and a knack for storytelling.

Qualifications

• 2-3 years of hands-on social-content work.
• Portfolio showcasing copy and short-form video.
• Clear written English; Spanish or Portuguese is a plus.

Responsibilities

• Manage and schedule social media posts across multiple platforms.
• Moderate comments and engage with audience feedback.
• Analyze performance and recommend content calendar adjustments.

Skills

Social Media Management

Content Creation

Copywriting

Analytics

Visual Design

Tools

Canva

Figma

CapCut

Hootsuite

Google Sheets

GA4

Job description

Content Marketer — Social

Full-time

• Remote (Americas time zones preferred)
• Reports to the Head of Marketing
  
  

The Job

Work for one of the fastest growing men's health companies in the world. The Content Marketer shapes the company’s voice across LinkedIn, Instagram, TikTok, and X. Success in this role is measured by the consistency of scheduled posts, the clarity of brand storytelling, and month-over-month growth in reach and engagement.

What the Role Looks Like Week to Week

• Monday begins with a quick social‐trends scan and a draft agenda for next week’s posts.
• By mid-week, you have written copy, sourced visuals, or filmed short clips, then loaded everything into the scheduler with on-brand captions and hashtags.
• You spend part of each day moderating comments, jumping into relevant threads, and flagging customer feedback for the product team.
• Every Friday, you export analytics, annotate the wins and misses, and recommend tweaks to the content calendar before the next sprint.
  
  

Tools in Daily Rotation

Canva or Figma for graphics, CapCut for quick edits, a social scheduler such as Later or Hootsuite, and Google Sheets or GA4 for performance tracking. Familiarity with sentiment-analysis or AI-assisted writing tools is a bonus.

Experience That Fits

Candidates typically bring two to three years of hands-on social-content work, a portfolio that shows crisp copy and at least one short-form video, and comfort owning a multi-channel calendar without daily supervision. Clear written English is required; conversational Spanish or Portuguese earns extra credit.

First-Quarter Milestones

Within ninety days you will have:

• published thirty consecutive days of on-schedule posts,
• lifted average engagement per post by at least ten percent, and
• delivered a simple dashboard that leadership can check at a glance.
  
  

Why This Role Matters

The social feed is often a prospect’s first introduction to the brand; owning it means steering the tone of every subsequent conversation. If building audience and shaping narrative feels like second nature, this seat is yours to claim.