UX Copywriter

PricewaterhouseCoopers; Johannesburg; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A leading company in Johannesburg is seeking a UX Copywriter to enhance user interactions through clear and engaging content. You will collaborate with designers and product teams to ensure consistency and accessibility across digital experiences, driving brand trust and usability.

Qualifications

• Proven UX writing skills with experience in microcopy and content design.
• Strong understanding of accessibility best practices.

Responsibilities

• Write and refine UX copy that enhances usability and brand alignment.
• Collaborate with designers and researchers to validate copy through user testing.

Skills

UX Writing

Content Design

Accessibility Best Practices

Plain Language Principles

Education

Relevant Qualifications and Certifications

Tools

Figma

Miro

Job description

At PwC, our people in software and product innovation focus on developing cutting-edge software solutions and driving product innovation to meet the evolving needs of clients. These individuals combine technical experience with creative thinking to deliver innovative software products and solutions.

In user experience design at PwC, you will focus on creating and enhancing the overall experience that users have when interacting with a product, system, or service.

Enhancing your leadership style, you motivate, develop, and inspire others to deliver quality. You are responsible for coaching, leveraging team members' unique strengths, and managing performance to meet client expectations. With your growing knowledge of how business works, you play an important role in identifying opportunities that contribute to the success of our firm. You are expected to lead with integrity and authenticity, articulating our purpose and values meaningfully. You embrace technology and innovation to enhance your delivery and encourage others to do the same.

Examples of the skills, knowledge, and experiences needed to lead and deliver value at this level include, but are not limited to:

1. Analyze and identify the linkages and interactions between the component parts of an entire system.
2. Take ownership of projects, ensuring their successful planning, budgeting, and completion.
3. Partner with team leadership to ensure collective ownership of quality, timelines, and deliverables.
4. Develop skills outside your comfort zone and encourage others to do the same.
5. Effectively mentor others.
6. Use work reviews as opportunities to deepen team members' expertise.
7. Address conflicts or issues, engaging in difficult conversations with clients, team members, and stakeholders, escalating where appropriate.
8. Uphold and reinforce professional and technical standards (e.g., PwC tax and audit guidance), the firm's code of conduct, and independence requirements.

Overview

As a UX Copywriter, you will shape the language users interact with, ensuring clarity, consistency, and ease of use across digital experiences. You will collaborate closely with UX/UI Designers, Service Designers, and product teams to craft microcopy, onboarding flows, tooltips, error messages, and other key touchpoints, transforming complex interactions into intuitive experiences.

Beyond writing, you will play a strategic role in content design, driving consistency across product squads, ensuring accessibility compliance, and championing user-first language that reduces friction and enhances usability. Your work will strengthen brand trust and make every digital interaction seamless.

Core Areas of Impact

1. Writing & Structuring Content for Digital Experiences

• Craft clear, concise, and action-driven microcopy for elements and components, including buttons, tooltips, and system messages.
• Design user-friendly onboarding flows and instructional content that guide users effortlessly.
• Write helpful error messages and alerts that reduce confusion.

2. Ensuring Consistency & Accessibility Across the App

• Maintain a consistent tone of voice, terminology, and language patterns across all product squads.
• Ensure content meets accessibility standards and is understandable for diverse users.
• Collaborate with Service and UX/UI Designers to align copy with broader experience flows.
• Maintain brand consistency across all written content.
• Develop content frameworks, style guides, and reusable language components to ensure consistency.
• Work within Agile squads, contributing to backlog grooming, sprint planning, and design critiques.
• Advocate for plain language, user-first messaging, and readability improvements across the product.

Key Responsibilities

• Write and refine UX copy that enhances usability, clarity, and brand alignment.
• Develop content frameworks to standardize language usage across the app.
• Collaborate with designers and researchers to validate copy through user testing.
• Ensure accessibility compliance, making content inclusive and easy to understand.
• Iterate on content based on user feedback and analytics insights.
• Ensure all written content aligns with the brand's voice and guidelines.

Key Skills & Experience

• Proven UX writing skills with experience in microcopy, interaction flows, and content design.
• Strong understanding of accessibility best practices and plain language principles.
• Experience working within Agile teams alongside designers and developers.
• Ability to simplify complex ideas into clear, engaging content.
• Familiarity with UX tools like Figma, Miro, or other collaborative platforms is a plus.

Qualifications and Certifications

Relevant qualifications and certifications will be required.

Travel Requirements

Up to 20% travel.

Available for Work Visa Sponsorship

Yes.

Job Posting End Date

April 24, 2025.

Key Skills

• Employment Type: Full-Time
• Experience: [Specify years of experience]
• Vacancy: 1