Head, Intergrated Marketing & Communication

Standard Bank Group; Johannesburg; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading financial services group in Africa seeks a Marketing Leader to shape strategic priorities for the Business Unit. The role involves partnering with executives to design go-to-market strategies and drive marketing improvements through data analysis. Ideal candidates will have a strong background in integrated marketing and brand management, with experience in large-scale organizations. This position offers the chance to work alongside talented professionals and contribute to meaningful growth in Africa.

Qualifications

• 1-2 years in integrated marketing and brand roles.
• 3-4 years in global organizations leading marketing teams.
• 5-7 years using data for marketing improvements.

Responsibilities

• Lead and shape the Business Unit's marketing strategic priorities.
• Partner with executives to design go-to-market strategies.
• Make informed decisions amidst competing priorities.

Skills

Integrated Marketing

Brand Management

Data Analysis

Stakeholder Engagement

Education

First Degree

Business, Commerce, Marketing

Job description

Company Description

Standard Bank Group is a leading Africa-focused financial services group and an innovative player on the global stage. We offer a variety of career-enhancing opportunities and the chance to work alongside some of the sector’s most talented professionals. Our clients range from individuals to businesses of all sizes, high net worth families, and large multinational corporates and institutions. We are passionate about creating growth in Africa, bringing meaningful value to our clients and communities, and creating a sense of purpose for our employees.

Job Description

The role involves leading and shaping the Business Unit's (BU) product, segment, sector, and coverage Brand and Marketing strategic priorities. This is achieved by partnering with business executive teams to design and recommend a global go-to-market strategy, understanding all products and segments to make informed decisions amidst competing priorities and trade-offs.

Qualifications

• Type of Qualification: First Degree required
• Field of Study: Business, Commerce, Marketing

Experience Required

Depending on the level:

1. 1-2 years: Experience in integrated marketing and brand & marketing roles.
2. 3-4 years: Experience working with large-scale B2B or B2C global organizations, leading marketing teams, managing budgets, and overseeing marketing projects from inception to reporting.
3. 5-7 years: Experience using data and metrics to drive marketing improvements, demand and lead generation, account-based marketing campaigns, and product management experience could be advantageous.

Additional Information

Behavioral competencies include articulating information, challenging ideas, convincing and directing people, embracing change, empowering individuals, exploring possibilities, interpreting data, making decisions, providing insights, pursuing goals, and taking action.

Technical competencies include analyzing and interpreting information, brand and product activations, data-driven digital marketing, developing marketing insights, stakeholder engagement, measuring marketing effectiveness, segmentation, and understanding of financial services.