Head Of Performance Marketing Mmh250513-4

Momentum; Gauteng; On-site; ZAR 1 200 000 - 1 800 000; Full time

Job summary

A leading company in the financial services sector is seeking a Head of Performance Marketing to drive business growth through innovative digital strategies. This executive role requires a seasoned professional with extensive experience in performance marketing, team leadership, and data-driven decision-making. The successful candidate will develop and implement comprehensive marketing strategies, manage cross-functional teams, and ensure alignment with business goals to enhance customer acquisition and engagement.

Qualifications

• 12+ years of brand and marketing experience in financial services.
• Proven record of driving business growth and improving customer engagement.

Responsibilities

• Lead performance marketing strategies and operational cadence.
• Design media and measurement strategies with performance indicators.
• Build and mentor a high-performing team.

Skills

Data-driven strategies

Team management

Digital marketing trends

Customer acquisition

Performance measurement

Education

Post-graduate degree in Business Management, Marketing, or Behavioral Sciences

Tools

GA4

Looker Studio

MOAT

IAS

DoubleVerify

Job description

Head of Performance Marketing MMH-4

Momentum Centurion, Gauteng, South Africa

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Role Overview

We are seeking a seasoned Head of Performance Strategy to lead our performance marketing efforts and drive business growth through the direct channel.

This role involves setting strategic direction, operational cadence, and measuring the impact of all digital performance marketing initiatives at Momentum Insure.

The ideal candidate must have a proven record of:

• Driving business growth
• Developing and executing innovative data-driven strategies to optimize marketing performance
• Improving customer acquisition and engagement
• Managing multidisciplinary teams including marketers, agency partners, sales stakeholders, and UX specialists
• Achieving measurable ROI and aligning outcomes with business goals

Role Purpose

This individual will operate at the intersection of strategic thinking, digital innovation, media activation, and performance measurement—acting as a catalyst for customer growth and commercial success in the direct customer acquisition channel.

Requirements

Experience and Qualifications:

• Post-graduate degree or Honors in Business Management, Marketing, or Behavioral Sciences
• 12+ years of brand and marketing experience within the financial services industry

Duties and Responsibilities

Core Responsibilities

• Design full-funnel media and measurement strategies with clear performance indicators
• Lead the implementation of scalable media programs across paid search, paid social, display, video, programmatic, affiliate, and emerging digital channels
• Collaborate with cross-functional teams to build expertise and synergy

Data & Measurement

• Lead the performance measurement roadmap, integrating verification tools (e.g., MOAT, IAS, DoubleVerify) and data platforms (GA4, Looker Studio, etc.)
• Champion data-driven decision-making across campaign cycles and business reviews
• Develop dashboards and visualization tools for real-time impact analysis

Team & Capability Development

• Build and mentor a high-performing team of planners, conversion specialists, sales teams, and data analysts
• Foster a culture of curiosity, excellence, innovation, and accountability
• Implement frameworks to upskill the team on platforms, planning, measurement, and automation

Innovation & Future Thinking

• Stay ahead of digital marketing trends and algorithmic changes (e.g., Meta, Google Ads, TikTok)
• Introduce new technologies, audience models, and targeting frameworks
• Develop test-and-learn strategies for creative formats, channels, and personalization

Key Impact Areas

• Develop and oversee annual, quarterly, and campaign-based performance marketing strategies aligned with Momentum Insure's goals
• Define and execute the performance roadmap, bridging operational and strategic functions
• Coordinate between business, creative, digital, media, and analytics teams for cohesive marketing programs
• Translate brand objectives into measurable outcomes with a test-and-learn culture
• Research and procure MarTech solutions with clear frameworks for procurement and cost recovery

Additional Details

• Seniority Level: Executive
• Employment Type: Full-time
• Job Function: Business Development and Sales

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