Junior GTM Engineer (Go-to-Market Engineer)

The Legends Agency; Cape Town; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A leading company in the finance and recruitment sectors is seeking a Junior GTM Engineer in Cape Town. This role involves supporting outbound marketing efforts, managing lead generation, and collaborating with the sales team. The ideal candidate will have strong analytical skills and experience with data scraping tools. Join a dynamic team in a hybrid work environment with competitive salary and benefits.

Benefits

Company Transport

Medical Aid after one year

Daily Complimentary Breakfast

Quarterly Bonuses

Qualifications

• Experience in lead generation and data research.
• Proficiency with data scraping tools and large datasets.
• Strong analytical and communication skills.

Responsibilities

• Identify and verify leads from various sources.
• Collaborate with the sales team to share validated leads.
• Coordinate email marketing tasks and manage data.

Skills

Lead Generation

Data Research

Analytical Skills

Communication

Collaboration

Tools

LinkedIn Sales Navigator

Apollo.io

ZoomInfo

Phantom Buster

Excel

CRM Tools

Clay

Job description

About the job Junior GTM Engineer (Go-to-Market Engineer)

About Us

We are a multi-brand organization operating across the UK and South Africa, specializing in finance and recruitment sectors. Our in-house marketing team functions as a full-service agency, providing digital marketing support across our B2B brands.

About the Role

We seek a motivated and organized individual to join our marketing team in Cape Town, South Africa. This role involves outbound marketing support, executing email and LinkedIn outreach campaigns, managing data scraping, lead list building, and prospect research to boost prospecting efforts. You will also support the broader marketing team administratively.

Responsibilities

1. Data Collection & Research
2. Identify potential leads from sources like LinkedIn, company websites, job boards, and directories.
3. Extract and verify contact details such as emails, phone numbers, and LinkedIn profiles.
4. Research company information including industry, size, and decision-makers.
5. Organize data into spreadsheets or CRM tools.
6. Clean and validate data for accuracy.
7. Update missing information from online sources.

1. Lead Qualification
2. Categorize leads by industry, size, or interest.
3. Use data scraping tools like Clay, LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Phantom Buster, etc.
4. Maintain and update the database regularly.

1. Collaboration with Sales Team
2. Share validated leads for outreach.
3. Provide insights on high-potential leads.
4. Build and test marketing workflows, including nurture campaigns and email sequences.
5. Assist in data preparation for campaigns.

Coordinate email marketing tasks: ensure data enrichment, set up automation with DotDigital & Smartlead, generate reports, and manage multiple brands and audiences.

Provide administrative support to the marketing team.

Requirements

• Experience in lead generation and data research.
• Proficiency with tools like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Phantom Buster, Instant Data Scraper, Prospeo, etc.
• Strong Excel skills and experience with large datasets.
• Experience with data scraping, enrichment, and lead list building.
• Familiarity with Clay, Apollo, and CRM tools like Close.
• Experience building workflows or scheduling communications.
• Strong analytical and data-handling skills.
• Basic understanding of B2B sales and marketing.
• Excellent communication, collaboration, and organizational skills.
• Proactive, self-motivated, and a team player.
• Ability to meet deadlines and manage multiple tasks.
• Thrives in a fast-paced environment.
• Proficiency in Python and interest in AI and automation tools are a plus.

This role offers the opportunity to be a key part of a growing marketing team, working in a collaborative, fast-paced environment with a competitive salary, benefits, and quarterly bonuses. The position is hybrid, more in-office than remote, with company transport, medical aid after one year, and daily complimentary breakfast and fruit.