Creative Director

Pineapple; Johannesburg; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An innovative company is seeking a Creative Director to shape the future of its brand and enhance customer experiences. This pivotal role involves leading a talented team of designers and marketers, driving the creative vision, and ensuring that all outputs align with the company's high standards. The ideal candidate will possess strong leadership skills, a strategic mindset, and a passion for design and technology. Join a forward-thinking organization that values creativity and collaboration, and make a significant impact on the insurance landscape through your visionary leadership.

Qualifications

• Minimum of 5 years experience in creative roles.
• Bachelor’s degree in Graphic Design, Fine Arts, or related fields.

Responsibilities

• Lead and mentor a diverse creative team to achieve brand objectives.
• Develop and implement innovative strategies that resonate with audiences.
• Ensure timely delivery of creative projects within budget.

Skills

Strategic Leadership

Creative Vision Development

Team Management

Communication Skills

Analytical Skills

Education

Bachelor's Degree in Graphic Design

Bachelor's Degree in Communication

Job description

About Us:

Pineapple Tech PTY LTD is a dynamic and innovative short-term insurance company

dedicated to transforming the insurance landscape through simplicity, transparency, and

accessibility. We are at the forefront of integrating cutting-edge technology and data-driven

strategies to ensure the highest standards of integrity and efficiency in our services. As part of our continued growth, we are currently seeking a Creative Director to join our team and play a pivotal role in driving the vision and direction of our product and tech operations. The Creative Director will help

shape the future of our brand, inspire our teams, and ensure that our offerings remain at the

forefront of industry standards.

Position Overview:

The Creative Director will play a pivotal role in shaping the overall creative vision for Pineapple’s

products, tech operations, and customer experiences. You will lead and inspire a team of

designers, developers, and creatives to produce outstanding and impactful work. This role

requires a strategic thinker with a deep understanding of design, technology, and branding,

as well as the ability to collaborate across departments to bring bold ideas to life. Your

leadership will be critical in maintaining our high standards of excellence and ensuring that

every customer touchpoint reflects the innovative and high-quality standards we are known

for.

Key Responsibilities:

General duties and responsibilities of a Creative Manager at Pineapple include but not limited

to:

Strategic Leadership:

• Lead, inspire, and mentor a team consisting of a social media expert, marketing interns,

videographers, multimedia designers, and copywriters.

• Develop and implement a creative vision and strategy for the Pineapple brand that aligns with the company's brand, objectives, and business requirements.

• Coordinate with the social media expert to align creative efforts with social media strategies, ensuring consistent messaging.

• Ensuring that everything created internally and externally aligns with the brand tone and brand visual identity.

Design, Content, and Multimedia Oversight:

• Collaborate and oversee the visual and content creation across all media, ensuring the highest standard of execution.

• Review and approve designs, artwork, videos, photography, copy and graphics developed by the team.

• Collaborate and oversee that the videography team produces visually compelling stories that align with the brand's voice and style.

• Collaborate and oversee all the content created by the copywriter ensuring that it is consistent with the brand's voice, style, and objectives.

• Collaborate and oversee the social media team to ensure that all social media posts align with the brand tone and visual identity.

Collaboration and Communication:

• Collaborate closely with the CMO and other departments to ensure a cohesive brand message.

• Communicate effectively with all team members, fostering a collaborative environment.

• Clearly articulate creative concepts and rationales to stakeholders, both internal and external.

Performance-Driven Execution:

• Lead the design and execution of performance-based campaigns, focusing on metrics, results, and growth.

• Coordinate with the social media expert to optimise campaigns for social platforms.

• Use data and analytics to inform and refine creative decisions for maximum impact.

Team Development and Mentoring:

• Provide ongoing feedback, coaching, and professional development opportunities to the entire creative and marketing teams.

• Foster an environment where team members feel empowered to contribute ideas and take ownership of their projects.

Operational Efficiency:

• Ensure creative projects are delivered on time and within budget.

• Develop efficient processes and workflows for the creative and marketing teams.

Qualifications and Experience Required:

Bachelor’s degree in fields like Graphic Design, Fine Arts, Advertising, Media, Communication, or a related discipline. and or a related field

Minimum of 5 years experience.

Skills and Competencies Required:

• Craft and implement innovative strategies that align with brand objectives and drive impactful results

• Analyze industry trends and consumer behaviors to inform strategic decision-making and maintain a competitive edge.

• Shape and articulate a compelling brand vision that resonates with target audiences and drives long-term growth.

• Exceptional communication and presentation skills.

• Very organized and planning-oriented regarding approaching tasks and reaching goals

• Ability to motivate and inspire teams to achieve goals.

• Leadership: Strong leadership and team management capabilities, with a focus on

mentoring and developing colleagues.

How to Apply:

If you meet the above requirements and are eager to contribute to a growing and dynamic company, please email your updated resume (CV) to [e-mail]. (SUBJECT:Creative Director) by Wednesday 14th May 2025.

Pineapple Tech PTY LTD is an equal opportunity employer. We welcome and encourage applications from individuals of all backgrounds and experiences.