Digital And Marketing Coordinator

Skills Connector; Gauteng; On-site; ZAR 25 000 - 45 000; Full time

Job summary

An innovative firm is seeking a Digital and Marketing Coordinator to drive their marketing initiatives across various platforms. This role involves planning, executing, and optimizing digital campaigns while leveraging social media, email marketing, and SEO strategies to enhance brand visibility and engagement. The ideal candidate will have a strong background in digital marketing, with a keen eye for analytics and performance metrics. Join a dynamic team where your contributions will directly impact customer acquisition and brand growth in a fast-paced environment. If you're passionate about digital marketing and eager to make a difference, this opportunity is for you!

Qualifications

• 4+ years of experience in digital marketing and social media management.
• Strong understanding of SEO, SEM, and PPC strategies.

Responsibilities

• Plan and execute digital marketing campaigns across various platforms.
• Monitor and analyze campaign performance using analytics tools.

Skills

Digital Marketing

SEO

Social Media Management

PPC Advertising

Email Marketing

Google Ads

Facebook Ads

Analytics Tools

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Google Analytics

Meta Business Suite

Mailchimp

HubSpot

Job description

The Digital and Marketing Coordinator will assist in the planning, execution, and monitoring of all marketing and digital campaigns across multiple platforms, including social media, email, SEO, and online advertising.

Key Performance Indicators (KPIs):

1. Website Traffic & Engagement: Increase website visitors and reduce bounce rates.
2. Social Media Growth: Growth in followers, engagement rates, and social shares.
3. Lead Generation & Conversion Rates: Number of leads generated and conversion percentages.
4. SEO Performance: Improvement in organic rankings and search traffic.
5. Return on Ad Spend (ROAS): Effectiveness of paid advertising campaigns.
6. Email Marketing Metrics: Open rates, click-through rates, and subscriber growth.
7. Customer Acquisition Cost (CAC): Reduction in the cost of acquiring new customers.

Qualifications & Experience:

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Minimum 4 years of experience in digital marketing, social media management, or related roles.
• Previous experience in a Digital marketing Agency is preferable.
• Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong understanding of SEO, SEM, and PPC strategies.
• Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Key Responsibilities:

Digital Marketing Campaigns

• Plan, execute, and optimize digital marketing campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn.
• Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite).
• Assist in developing SEO and SEM strategies to increase organic and paid reach.

Social Media Management

• Develop and schedule engaging content for social media platforms.
• Monitor and respond to audience interactions and comments.
• Track performance metrics and suggest improvements based on insights.

Content Marketing & Email Campaigns

• Assist in content creation for blogs, websites, social media, and email marketing.
• Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
• Collaborate with designers and content creators for compelling digital content.

Website & SEO Management

• Optimize website content for SEO.
• Monitor website traffic and user behavior to enhance user experience.
• Coordinate with web developers for website updates and improvements.

Analytics & Reporting

• Track and report on key digital marketing metrics, including ROI, conversion rates, and engagement.
• Use tools like Google Analytics, Google Ads, and social media insights for campaign optimization.
• Provide regular performance reports with recommendations for improvement.

Paid Advertising & Budget Management

• Set up and manage PPC campaigns on platforms like Google Ads and Meta Ads.
• Optimize ad spend to ensure maximum ROI.
• Monitor trends and adjust strategies based on data insights.