Ecommerce Specialist

Job Title: eCommerce Specialist

Location: Tygervalley, Cape Town, in-office

Reports to: Head of Marketing

Employment Type: Full-time / Permanent

About ICG Medical:

ICG Medical is a leading global healthcare recruiter with a focus on nurses (all specialities), midwives and home care/healthcare workers. Our company vision is to improve patient care. The DNA make up of our business stems from our core values: Open, Family and Passion. The business is made up of several recognised healthcare brands, delivering tailored solutions for our candidates and clients from our offices in the UK, Ireland, India, South Africa, China, Philippines, Australia, Canada and the USA with more office openings on the horizon.

Job Summary:

As the eCommerce Specialist, you would be expected to develop, implement, and optimise email marketing campaigns that drive engagement, lead generation and customer retention. You will be responsible for crafting compelling email content, managing contact lists, ensuring compliance, and utilising data-driven insights to enhance campaign performance.

Responsibilities:

1. Email Marketing & Content Creation
   1. Develop and execute targeted email marketing campaigns to support business objectives.
   2. Create engaging and personalised email content that aligns with brand voice and strategy.
   3. Design automated email workflows to nurture leads and enhance customer engagement.
   4. Conduct A/B testing to optimise email performance and improve key metrics such as open rates and conversions.
2. List & Response Management
   1. Maintain and update contact lists, ensuring data accuracy and segmentation for effective targeting.
   2. Manage incoming responses, ensuring they are properly sourced, redirected, and addressed.
   3. Follow up on bounced emails and warm leads, collaborating with relevant teams to maximise conversions.
3. Performance Monitoring & Compliance
   1. Track and analyse key email marketing metrics (open rates, click-through rates, conversion rates, etc.).
   2. Generate reports and insights to improve email campaign effectiveness.
   3. Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM) and company policies.
4. Technology & Platform Management
   1. Manage and optimise email marketing platforms, including DotDigital and Marketing Cloud.
   2. Stay updated on industry best practices, trends and emerging technologies to enhance email marketing strategies.
   3. Create workflows and automations on both platforms mentioned above.

Qualifications:

1. Bachelor’s degree in Marketing, Communications, Business or a related field.
2. Proven experience in email marketing and digital communication.
3. Proficiency in DotDigital and Marketing Cloud (or similar email marketing platforms) are an advantage.
4. Strong copywriting and content creation skills.
5. Knowledge of A/B testing, segmentation and automation workflows.
6. Familiarity with email compliance laws and best practices.
7. Analytical mindset with the ability to interpret data and optimise performance.
8. Excellent organisational, time management, and communication skills.

At ICG Medical, we value innovation, collaboration and excellence. Joining our team means being part of a dynamic environment where your contributions make a significant impact. We offer competitive compensation, opportunities for professional growth, and a supportive work culture.