Ecommerce Marketing Manager

Usfl.co.za; Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A digital marketing agency in Cape Town is seeking an experienced E-commerce Marketing Manager to drive digital campaigns and optimize performance across channels. Candidates should have over 5 years of e-commerce marketing experience and proficiency in tools like Adobe Creative Suite and Shopify. This full-time role requires creativity and the ability to work autonomously in a fast-paced environment.

Qualifications

• 5+ years of hands-on e-commerce marketing experience, preferably in an agency or freelance capacity.
• Strong design capabilities using tools like Adobe Creative Suite, Canva, or Figma.
• Solid grasp of paid performance marketing and optimisation strategies.

Responsibilities

• Plan, design, and execute omni-channel marketing campaigns across Meta, Google, email, and other digital platforms.
• Create visual and written content for product landing pages, display assets, promotional banners, and customer communications.
• Maintain and optimise e-commerce flows, including UX/UI for PLPs, PDPs, and landing pages.

Skills

E-commerce marketing

Digital design

Campaign optimization

Analytics and data-driven strategy

Copywriting

Tools

Adobe Creative Suite

Meta Ads Manager

Google Ads

Shopify

Job description

Usfl.co.za City of Cape Town, Western Cape, South Africa

Ecommerce Marketing Manager

Usfl.co.za City of Cape Town, Western Cape, South Africa

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We are seeking a performance-oriented and creatively strong E-commerce Marketing Manager to join our agency team. This role is ideal for someone who thrives in a fast-paced environment and is able to independently produce digital campaign content, design e-commerce assets, and optimise marketing performance across multiple channels. You will be responsible for the end-to-end execution of marketing campaigns, from concept and design to launch and performance analysis.

We are seeking a performance-oriented and creatively strong E-commerce Marketing Manager to join our agency team. This role is ideal for someone who thrives in a fast-paced environment and is able to independently produce digital campaign content, design e-commerce assets, and optimise marketing performance across multiple channels. You will be responsible for the end-to-end execution of marketing campaigns, from concept and design to launch and performance analysis.

Key Responsibilities:

• Plan, design, and execute omni-channel marketing campaigns across Meta, Google, email, and other digital platforms
• Create visual and written content for product landing pages, display assets, promotional banners, and customer communications
• Maintain and optimise e-commerce flows, including UX/UI for PLPs, PDPs, and landing pages
• Use data to drive decisions, monitor key metrics such as ROAS, CPA, CTR, and conversion rates, and adjust campaigns accordingly
• Execute lifecycle marketing strategies including audience segmentation, re-marketing, and funnel optimisation
• Develop and maintain a consistent digital brand presence, including design systems, tone, and messaging
• Operate autonomously within an agency structure while meeting deadlines and performance targets

Requirements:

• 5+ years of hands-on e-commerce marketing experience, preferably in an agency or freelance capacity
• Strong design capabilities using tools like Adobe Creative Suite, Canva, or Figma
• Solid grasp of paid performance marketing and optimisation strategies
• Proficiency in digital ad platforms (e.g., Meta Ads Manager, Google Ads) and CRM tools
• Experience working with Shopify or similar platforms to manage e-commerce content
• Excellent time management skills and a strong sense of accountability

Apply via LinkedIn if interested. Looking forward to your application!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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