eCommerce / Digital Marketing Manager (Shopify)

Kontak Recruitment; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading international mail order business seeks an eCommerce & Digital Marketing Manager in Cape Town. This role involves full ownership of the brand's digital presence, including Shopify management, SEO strategies, and email marketing through Klaviyo. The ideal candidate should possess strong data-driven skills and be eager to contribute to a fast-growing team.

Qualifications

• 2-3 years’ experience in eCommerce or digital marketing.
• Proven expertise in managing and optimising Shopify.
• Strong understanding of SEO and CRO strategies.

Responsibilities

• Manage Shopify store performance and product listings.
• Execute full-funnel digital marketing strategy.
• Lead email and SMS campaigns via Klaviyo.

Skills

eCommerce

Digital Marketing

SEO

Conversion Rate Optimisation

Data Analysis

Project Management

Email Marketing

Klaviyo

Tools

Shopify

Google Analytics

Looker

Google Tag Manager

Job description

eCommerce / Digital Marketing Manager (Shopify) – Cape Town.

An international mail order business is looking for a proactive and skilled eCommerce & Digital Marketing Manager (Shopify) to join their dynamic team.

Operating in the eCommerce and direct-to-consumer space, the company manages multiple lifestyle and luxury brands across international markets.

This role offers the opportunity to take full ownership of the brand’s digital presence — from Shopify website management and optimisation to SEO, conversion strategies, and Klaviyo-driven email marketing.

The ideal candidate is hands-on, data-driven, and eager to contribute to the ongoing success of a fast-growing, globally focused team

Salary: R30 000 – R40 000 CTC per month.

Location: Green Point / Cape Town.

Minimum Requirements:

• 2 to 3 years’ experience in an eCommerce or digital marketing role
• Proven expertise in managing and optimising Shopify websites
• Strong understanding of digital marketing strategies, including SEO (technical, on-page, and content optimisation) and conversion rate optimisation (CRO)
• Proficiency in Klaviyo for email/SMS marketing, segmentation, and A/B testing
• Experience with Google Analytics, Google Tag Manager, and conversion tracking
• Familiarity with Google Business Profile and local SEO practices
• Data-driven mindset with experience using analytics and reporting tools such as Looker or Google Data Studio
• Knowledge of eCommerce app ecosystems and platform integrations
• Solid project management skills, with the ability to manage multiple digital initiatives simultaneously
• Excellent communication and collaboration skills for cross-functional teamwork
• Advantageous: knowledge of A/B testing platforms, schema markup, or basic HTML/CSS

Duties and Responsibilities:

• Take ownership of Shopify store performance, including product listings, content updates, and app integrations
• Plan and execute a full-funnel digital marketing strategy, incorporating SEO, CRO, and performance analytics
• Lead and manage email and SMS campaigns via Klaviyo, including flow setup, segmentation, testing, and reporting
• Research and implement strategies to increase conversion rates and optimise user journeys
• Monitor and analyse digital performance using Looker dashboards, Google Analytics, and other relevant tools
• Manage site-wide content, promotions, and updates to reflect marketing campaigns
• Set up and maintain conversion tracking using Google Tag Manager
• Oversee and improve local SEO efforts and updates to Google Business Profiles
• Act as the primary point of contact for all eCommerce and digital marketing queries
• Collaborate with internal stakeholders to align website, product, and marketing initiatives
• Stay current with evolving eCommerce trends, tools, and best practices to ensure digital performance remains competitive