Social Media Manager (Property Sector) at Parvana Recruitment

Parvana Strategic Sourcing; Cape Town; On-site; ZAR 25 000 - 45 000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to enhance their online presence and effectively manage social media strategies. In this role, you will be responsible for marketing available properties, creating engaging content, and coordinating community management efforts. With over 80 years of expertise in the property industry, this company offers a vibrant work environment where your creativity and strategic thinking will play a crucial role in driving brand awareness and engagement. If you are passionate about marketing and social media, this is the perfect opportunity to make a significant impact.

Qualifications

• 2+ years experience in social media management and content planning.
• Understanding of the property industry is a plus.

Responsibilities

• Manage marketing of available units and listings on property portals.
• Develop and manage social media content and campaigns.

Skills

Marketing

Social Media

SEO

Education

Bachelor's Degree in Marketing or related field

Tools

WordPress

Canva

Google Analytics

Job description

About our client:

With an impressive track record dating back over 80 years, our client manages a diverse portfolio of residential, industrial and commercial properties. Founded on the principles of trust, quality and value, you will be joining a company known for their professionalism and expertise surrounding the dynamic property industry.



What you will be doing:

• Effective marketing of all available units.
• Manage listings on aligned property portals and general company marketing (digital and print).
• Develop, manage, and promote social media content, campaigns, and community management.
• Create a bi-monthly newsletter.
• Develop and manage social influencer programs.
• Analyse and suggest recommendations to adjust the social media marketing strategy.
• Stay up to date on best practices and emerging trends in social media.
• Take photos and videos of vacant units.
• Create and index an online photo library of all properties managed.
• Create marketing videos, marketing brochures, and copywriting.
• Load and list all property details and rental information.
• Generate the vacancy schedule.
• Coordinate shopping centre marketing, décor, events, and activation.
• Manage the brand voice in all segments of the role.
• Provide administrative support to ensure smooth execution of marketing campaigns.

What our client is looking for:

• A relevant Bachelor's degree would be beneficial.
• 2+ years experience in social media, including planning and managing content.
• Experience in the Property Industry or understanding and passion for the industry would be a plus.
• Experience in managing social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.).
• The ability to manage multiple projects simultaneously, meet deadlines, etc.
• Ability to use WordPress or similar content management systems to create and manage website content.
• Experience working with graphic design tools like Canva.
• Experience with Google Analytics or similar tools.
• Strong writing and speaking skills, as well as excellent attention to detail.
• Working knowledge of HTML / CSS / Java would be a plus.
• A basic understanding of Search Engine Optimisation.

Job ID:

• J106864

For a more comprehensive list of opportunities that we have on offer, do visit our website - [URL Removed]

Desired Skills:

• Marketing
• Social Media
• SEO