Head of Marketing & Corporate Communications

Maskew Miller Learning; Cape Town; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading company in the education sector is seeking a Head of Marketing & Corporate Communications. This role involves strategic marketing leadership, overseeing multi-channel campaigns, and managing corporate communications. The ideal candidate will have extensive experience in marketing, strong leadership skills, and a deep understanding of the publishing industry. This position offers an opportunity to drive impactful marketing initiatives and enhance brand visibility.

Qualifications

• 7+ years of experience in marketing, brand management, or publishing marketing.
• Proven track record of leading a marketing team executing successful campaigns.

Responsibilities

• Develop and implement a comprehensive marketing strategy to support business objectives.
• Oversee the execution of multi-channel campaigns across digital and traditional media.
• Manage marketing budgets, ensuring cost-effective campaigns.

Skills

Leadership

Strategic Planning

Communication

Data Analysis

Education

Bachelor's or Master’s degree in Marketing

Postgraduate qualification in Marketing or Communications

Tools

Content Management Systems

Marketing Automation Tools

Job description

Job title : Head of Marketing & Corporate Communications

Job Location : Western Cape, Cape Town Deadline : May 22, 2025 Quick Recommended Links

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Strategic Marketing Leadership

• Develop and implement a comprehensive marketing strategy to support business objectives, including product launches, brand positioning, and audience engagement.
• Identify emerging market trends and audience behaviours to refine and optimise marketing approaches.
• Oversee the execution of multi-channel campaigns across digital, print, social media, and traditional media platforms.
• Oversee brand consistency across all internal and external communication channels.
• Drive a data-driven marketing culture, ensuring continuous measurement, analysis, and reporting of marketing performance.
• Align marketing efforts with the company’s revenue goals, collaborating with the sales and Product teams to achieve sales targets.
• Build strategic partnerships with authors, industry influencers, booksellers, educational institutions, and media houses.

Corporate Communications

• Develop and implement the corporate communication strategy aligned with the company’s goals and values.
• Create and manage content for internal and external newsletters, announcements, and events.
• Ensure consistent messaging across all internal and external communication channels.
• Manage media relations, including press releases, interviews, and public engagements.
• Provide strategic counsel to senior leadership on communication trends and risks.
• Act as a brand ambassador, strengthening relationships with stakeholders, industry influencers, and the public.
• Oversee crisis communication and issues management, ensuring timely and effective response strategies.

Brand & Market Positioning

• Establish and maintain a strong brand identity for MML across all platforms.
• Develop author branding strategies to increase visibility and engagement.
• Ensure all communications are compliant with regulatory requirements, internal policies, and ethical standards.
• Ensure consistent messaging and positioning across different book genres, series, and audience segments.
• Lead consumer research initiatives to understand reader preferences, buying behaviours, and feedback.
• Monitor digital channels and respond to online inquiries or concerns in a timely and professional manner.
• Partner with the sales team to develop marketing initiatives that drive sales in retail, educational, and online channels.
• Develop and implement pricing strategies, promotions, and discount campaigns to maximize revenue.
• Collaborate with sales teams to develop retail and distribution marketing plans.
• Identify new revenue streams, including subscriptions, memberships, and digital product innovations.
• Oversee the company’s website, e-commerce platform, and digital content strategies.
• Ensure corporate website content remains relevant, updated, and aligned with business objectives.
• Develop digital-first marketing campaigns that leverage AI, automation, and analytics for audience targeting.
• Implement content marketing strategies, including blogs, video marketing, podcasts, and social media engagement.
• Monitor digital advertising spend, ROI, and performance metrics.

Public Relations & Stakeholder Engagement

• Develop and maintain media relationships to secure book reviews, press coverage, and industry features.
• Work with authors to create PR opportunities, interviews, and public appearances.
• Represent MML at industry events, literary fairs, and business conferences.
• Lead, mentor, and inspire a high-performing marketing team.
• Set clear performance goals and KPIs for the team, providing guidance and support for professional growth.
• Foster a collaborative culture between marketing, Product, Design, and Sales teams.
• Manage marketing budgets, ensuring cost-effective campaigns and efficient resource allocation.

Educational Requirements

• Bachelor's or Master’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• Postgraduate qualification in Marketing or Communications (preferred).

Experience Requirements

• 7+ years of experience in marketing, brand management, or publishing marketing.
• Proven track record of leading a marketing team and / or function executing successful campaigns.
• Strong understanding of the publishing industry, market trends in education, and consumer insights.
• Experience in digital marketing, e-commerce, and online book promotion.
• Hands-on experience in event planning, PR, and media relations.
• Familiarity with publishing software, content management systems, and marketing automation tools.