East And Southern Africa Communications Officer

Idinsight; Gauteng; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading company in the digital marketing space is seeking a Claims Assessor – Pet Authorisations to enhance their content strategy across various platforms. The role involves developing engaging content, optimizing SEO, and collaborating with cross-functional teams to drive brand growth. The ideal candidate will have a post-graduate qualification in marketing and experience in strategic content creation.

Qualifications

• Experience in strategic content creation.
• Post-graduate qualification in marketing or digital marketing preferred.

Responsibilities

• Develop and execute content aligned with the brand's strategy across multiple digital platforms.
• Monitor and optimize content performance and engagement.
• Research and write blogs to enhance SEO and lead generation.

Skills

Strategic content creation

Digital marketing

SEO

Social media engagement

Education

Post-graduate qualification in marketing or digital marketing

Job description

Job title : Claims Assessor – Pet Authorisations

Job Location : Gauteng, Johannesburg

Deadline : March 11

Key Responsibilities :

1. Digital Content: Develop day-to-day content aligned with Oneplan's organic content strategy across multiple channels including Facebook, Instagram, LinkedIn, TikTok, Twitter, the Oneplan website, and affiliate sites.
2. Ensure continuous improvement in brand building, quality, engagement, and followers month on month.
3. Research, develop, and execute new content concepts to encourage engagement, shareability, social proof, and contribute to lead generation.
4. Monitor and optimise content creative and copy.
5. Understand and communicate Oneplan's brand and products both internally and externally.
6. Identify new target markets and use organic content on all platforms to grow the digital footprint.
7. Secure buy-in from senior leadership and stakeholders.
8. Monitor, write, and optimise content for landing pages, the website, affiliate sites, and online customer journeys.
9. Create regular blog content for the website and affiliate sites, leveraging it in social media strategies.
10. Assist with the strategic content calendar creation and implementation.
11. Develop creative content for brand ambassador campaigns.

Reporting :

1. Provide weekly reports on engagement and reach, including insights and suggestions for improvement.
2. Track and analyse the impact of organic content strategies and provide insights into ad copy performance for future strategies.

Blogs & SEO :

1. Research, plan, and write weekly blogs for each product.
2. Monitor blog performance, reach, engagement, SEO, and organic lead generation.
3. Enhance Oneplan's SEO footprint with optimised content and keywords.

PR and Editorials :

1. Seek editorial opportunities with local news outlets to enhance company PR.
2. Coordinate with PR representatives on campaign strategies and performance.
3. Assist with content for advertorial campaigns.

Communication and Content :

1. Compile and write internal monthly staff newsletters.
2. Build and execute internal content calendars and communications.
3. Draft annual client communication regarding price increases and update related documentation.
4. Manage monthly newsletters, educational content, and promotional offers for clients.
5. Report on email and SMS engagement to improve content strategies.
6. Develop new ways to generate leads and referrals organically at low cost.
7. Proofread and align all company communications with brand tone and language, updating the brand language document as needed.
8. Contribute content for internal initiatives and company updates.

Design and Collaboration :

1. Assist the Designer, marketing team, and PPC Campaign Manager to meet department objectives of brand building, lead generation, and growth.
2. Foster a culture of respect, collaboration, and effective communication across teams.

Self-Management :

1. Maintain high standards of personal quality and productivity.
2. Plan, prioritise, and adapt to change effectively.

Requirements :

1. Post-graduate qualification in marketing or digital marketing preferred.
2. Experience in strategic content creation.