Marketing Coordinator

West Coast Personnel; Atlantis; On-site; ZAR 200 000 - 300 000; Full time

Job summary

An innovative company in Atlantis is looking for a Digital Content Specialist to enhance their brand presence through creative content. In this dynamic role, you'll craft engaging material across various platforms, from social media to blogs, while optimizing for SEO to drive traffic. Collaborating closely with the management team, you'll develop content strategies that resonate with the audience. If you're passionate about storytelling and digital marketing, this opportunity offers a chance to make a significant impact in a collaborative environment. Join a forward-thinking team and help shape the brand narrative!

Benefits

Provident Fund

Flexible Working Hours

Professional Development Opportunities

Qualifications

• Proven experience as a content creator or copywriter with a strong portfolio.
• Excellent writing, editing, and proofreading skills are essential.
• Ability to work independently and manage multiple projects under deadlines.

Responsibilities

• Develop high-quality content for various platforms including social media and blogs.
• Optimize content for SEO to improve organic search rankings.
• Monitor content performance and make data-driven improvements.

Skills

Content Creation

SEO Copywriting

Social Media Management

Copywriting

Research

Analytics and Optimization

Collaboration

Attention to Detail

Strong Communication Skills

Education

Certification in Marketing

Certification in Communications

Tools

Google Analytics

WordPress

Job description

Digital Content Specialist - Atlantis, Cape Town – R 12 500 to R 16 000 Per Month

Provident Fund – after 6 months employment – Employer 8% & Employee 7.5%

Job Description :

We are seeking a talented and creative individual to join our team as a Content Creator / Copywriter / SEO Copywriter / Social Media Content Coordinator / Online Shop Content Clerk. In this role, you will be responsible for crafting engaging and compelling content across various platforms to enhance our brand presence, drive traffic, and increase conversions. You will collaborate closely with the management team to propose content strategies that align with our goals and resonate with our target audience.

Content Creation Responsibilities :

1. Content Creation: Develop high-quality, original content for our website, blog, social media channels, email newsletters, and other marketing materials, including photos, videos, drawings, and other media.
2. Copywriting: Write clear, concise, and persuasive copy for advertisements, product descriptions, landing pages, and promotional materials.
3. SEO Copywriting: Optimize content for search engines by incorporating relevant keywords and phrases to improve organic search rankings and drive traffic.
4. Social Media Management: Create engaging posts, captions, and visuals for platforms like Facebook, Instagram, Twitter, LinkedIn, etc., to increase followers and engagement.
5. Content Strategy: Devise, propose, and execute content strategies supporting marketing objectives and brand messaging.
6. Research: Stay updated on industry trends, competitor activities, and best practices in content marketing, SEO, and social media.
7. Analytics and Optimization: Monitor content performance using tools like Google Analytics and social media insights; make data-driven improvements.
8. Collaboration: Work with graphic designers, videographers, and staff to create multimedia content that aligns with brand storytelling.
9. Adherence to Brand Guidelines: Ensure all content aligns with brand voice, tone, and style for consistency.

Online Shop Responsibilities :

1. Product Listing Management: Regularly update product descriptions, images, prices, and inventory to ensure accuracy.
2. Content Optimization: Enhance product descriptions and metadata for SEO to increase visibility.
3. New Product Introductions: Coordinate with teams to introduce new products with compelling descriptions and visuals.
4. Content Refresh: Keep online shop content engaging by updating featured products, promotions, and banners.
5. Quality Assurance: Conduct regular audits to correct errors and outdated information.
6. User Experience Enhancement: Improve navigation, search, and product categorization for better user experience.
7. Cross-functional Collaboration: Work with marketing, merchandising, inventory, and customer service teams.
8. Performance Tracking: Monitor KPIs like conversion rate and average order value to assess content effectiveness.

Qualifications :

1. Certification in Marketing, Communications, or related field.
2. Proven experience as a content creator, copywriter, or similar, with a strong portfolio.
3. Proficiency in SEO practices, keyword research, and optimization.
4. Excellent writing, editing, proofreading skills, and attention to detail.
5. Experience managing social media accounts for businesses.
6. Ability to work independently and in teams, managing multiple projects under deadlines.
7. Strong communication and interpersonal skills.
8. Experience with CMS (like WordPress) and analytics tools (like Google Analytics) is a plus.

If you are a creative thinker passionate about storytelling and digital content, we would love to hear from you! Join us in shaping our brand narrative and engaging our audience through captivating content.

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Marketing Coordinator • Atlantis, Western Cape, South Africa