Director of Marketing & Communication

RAFFLES; Cape Town; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading company in luxury hospitality seeks a Director of Marketing & Communication to enhance brand visibility and engagement. The role involves strategic marketing, digital management, content creation, and public relations, requiring over 10 years of experience and a passion for sustainability.

Qualifications

• Over 10 years of experience in digital marketing, communications, or public relations.
• Exceptional management and interpersonal skills.
• Proven marketing success with strong analytical skills for reporting.

Responsibilities

• Lead the development and execution of global marketing and communications strategy.
• Manage digital campaigns across SEO, SEM, email marketing, and social media.
• Develop press materials and manage internal and external communications.

Skills

Digital Marketing

Communications

Public Relations

Brand Management

Analytical Skills

Education

Bachelor’s Degree in relevant field

Job description

Company Description

Mantis is a leading, conservation-focused hotel group with eco-lodges, waterways, and eco-escapes located worldwide. Since 2000, sustainable travelers have enjoyed eco-tourism, safaris, and adventure travel with Mantis. Rooted in conservation, Mantis pursues sustainable business practices and develops tourism products respectful of the environment and local communities.

Whether small and intimate or vast and complex—on a sweeping African plain, beachside, or bustling city—each property offers guests a unique experience. All are linked by a collective obsession to be extraordinary and rare in a world of sameness.

Job Description

The Director of Marketing & Communication for Mantis Collection leads the development and execution of the brand’s global marketing and communications strategy, focusing on strengthening brand equity and visibility. This strategic role ensures a consistent, compelling, and innovative brand presence across all platforms—driving awareness, guest engagement, and market positioning in line with Mantis’ conservation-led, luxury hospitality vision.

Strategy & Brand Development

• Develop and implement integrated marketing strategies aligned with business goals to increase brand awareness, lead generation, and customer retention.
• Define and maintain Mantis’ brand positioning, voice, and storytelling, ensuring consistency and supporting innovation around sustainability, conservation, and luxury.
• Set clear, measurable objectives for brand, digital, and marketing efforts, reporting progress regularly and coordinating with hotel marketing teams to maximize impact.

Digital Marketing & Web Management

• Lead digital campaigns across SEO, SEM, email marketing, display ads, and social media, optimizing based on data insights and testing.
• Manage and update the Mantis website (WordPress), ensuring content is current, technically sound, and aligned with strategic messaging.
• Enhance web presence by ensuring an innovative, user-focused digital experience, supported by performance tracking, content updates, and collaboration with developers.

Content Creation, Social Media & Engagement

• Create and oversee engaging digital and print content—websites, blogs, social media, newsletters—that reflect Mantis’ values and experiences.
• Manage content calendars and ensure messaging consistency across channels.
• Grow and engage the Mantis community on social platforms (LinkedIn, Instagram, Facebook, X, YouTube), fostering interaction and brand loyalty.

Brand Management & Creative Oversight

• Serve as brand custodian, ensuring adherence to the Corporate Identity and consistency across all marketing materials.
• Oversee development of brand collateral and toolkits for corporate and hotel use.
• Manage external creative resources—agencies, photographers, designers—to maintain brand standards and quality.

Public Relations, Communications & Media Relations

• Develop press materials, media kits, and thought leadership content to position Mantis as a leader in conservation and luxury travel.
• Manage internal and external communications, including newsletters, blogs, and messaging.
• Build relationships with global media, influencers, and journalists to enhance brand exposure.
• Represent Mantis at industry events, media opportunities, and roundtables.
• Oversee crisis communications to protect brand integrity.
• Monitor and report on PR and branding impact to inform future strategies.

Campaigns, Partnerships & Event Marketing

• Plan and manage virtual and in-person marketing events—trade shows, webinars, conferences.
• Support campaigns like Mantis Impact, Mantis Travel Desk, and Accor Loyalty with tailored marketing.
• Collaborate with Accor, regional teams, and hotel operations to ensure cohesive marketing efforts.
• Identify partnership opportunities with luxury travel influencers, ambassadors, and media.

Budget Management & Operational Support

• Develop and manage the marketing budget, ensuring efficient resource allocation.
• Support hotel marketing budget guidelines and strategies.
• Work with operations to uphold brand standards at hotels, including audits and touchpoints.

Reporting, Analytics & Continuous Improvement

• Track, analyze, and report campaign performance, engagement, and sentiment metrics.
• Use insights to refine strategies and improve marketing effectiveness continuously.

Qualifications

• Bachelor’s Degree in relevant field
• Over 10 years of experience in digital marketing, communications, or public relations
• Passion for creating positive community impacts and championing sustainability, conservation, and local engagement
• Exceptional management and interpersonal skills
• Proven marketing success with strong analytical skills for reporting

Additional Information

Our commitment to Diversity & Inclusion: We aim to attract, recruit, and promote diverse talent.

Why work for Mantis/Accor? We support your growth and learning, making work meaningful. Explore limitless possibilities with us.