Influencer Content Strategist

Dentsu; Cape Town; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading company in Cape Town is seeking an Influencer Content Strategist to develop innovative influencer marketing strategies. This role involves campaign management, collaboration with clients, and ensuring content quality. The ideal candidate will have a strong creative and data-driven approach, excellent communication skills, and experience in influencer marketing.

Qualifications

• Proven experience in influencer marketing or content strategy.
• Strong copywriting and editing skills.

Responsibilities

• Lead execution and management of influencer marketing campaigns.
• Review influencer-generated content for accuracy.
• Develop and present campaign results with insights.

Skills

Creative

Data-driven

Communication

Collaboration

Attention to Detail

Tools

Influencer Marketing Tools

Digital Analytics

Job description

The Influencer Content Strategist supports the Lead Strategist and Content Strategy Director in delivering innovative influencer marketing strategies for dentsu clients. This role focuses on developing creative campaign concepts aligned with key KPIs through engaging content angles and messaging executed by influencers. As a key team player, this position fosters internal and external collaboration with clients and partners to ensure seamless and measurable results.

Job Description :

Key Responsibilities :

1. Campaign Development :

• Define and implement campaign vetting criteria, curate lookbooks with minimal oversight, and present foundational campaign ideas to clients.
• Develop targeted channel recommendations tailored to each client's goals and audience.
• Conceptualize influencer-driven ideas based on insights, creative strategy, and data (audience demographics, cultural trends, etc.) to secure client buy-in.
• Brainstorm and create innovative ways to cut through digital noise, maximize campaign impact, and engage key bloggers and influencers.
• Proactively optimize ongoing campaigns and forecast potential issues, communicating concerns to the manager for resolution.
• Ensure all strategies are creative, effective, and measurable with clearly defined KPIs.
• Lead the execution and management of influencer marketing campaigns from ideation to completion, ensuring quality and alignment with objectives.
• Collaborate with internal stakeholders to define KPIs and build comprehensive reports on campaign performance.
• Develop and present campaign results, highlighting insights and recommendations for future campaigns.
• Identify emerging risks and opportunities, providing strategic guidance as needed.
• Contribute to campaign-related award entries, including drafting scripts and content.
• Oversee content quality at all stages, ensuring alignment with brand guidelines and campaign objectives.
• Provide feedback on creative briefs, influencer content, and collaboration processes to enhance campaign performance.
• Identify opportunities for content creation and strategy expansion, proactively suggesting ideas in collaboration with senior team members.

Content Review & Copy Editing Responsibilities :

• Review influencer-generated content for accuracy, ensuring it is free from errors.
• Ensure content maintains the correct tone, voice, and structure as per the campaign brief and brand guidelines.
• Guarantee all influencer content aligns with the campaign brief and meets standards for text and creative submissions.
• Ensure content is consistent with brand guidelines outlined in the playbook.
• Provide copywriting support across multiple social channels, ensuring content resonates with target audiences.

Required Skills & Experience :

• Proven experience in influencer marketing, content strategy, or related fields.
• Strong creative and data-driven approach to campaign development and optimization.
• In-depth understanding of social media channels and influencer networks.
• Ability to collaborate effectively with internal teams and external clients.
• Strong copywriting, editing, and content review skills with attention to detail.
• Excellent communication and presentation skills, capable of selling creative ideas to clients.
• Ability to manage multiple campaigns and priorities in a fast-paced environment.

Preferred Skills :

• Experience with influencer marketing tools and platforms.
• Familiarity with digital analytics and campaign reporting.
• Knowledge of emerging social media and digital marketing trends.

Location : Cape Town

Brand : Dentsu Creative

Time Type : Full time

Contract Type : Permanent

Key Skills :

Compliance Management, Information Management, Proofreading, Social Intelligence, Content Quality, Factual Information, Video Packages, Conduct Interviews, Records Management, Creative Content, Editorials, News Stories, Newsgathering, Content Reviews

Employment Type : Full-Time

Experience : years

Vacancy : 1

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