Associate Manager, Marketing Innovation (New Channel Growth)

Agoda; Johannesburg; On-site; ZAR 40 000 - 80 000; Full time

Job summary

An innovative travel booking platform is seeking a skilled data analyst to join their Marketing Innovations Team. This role involves spearheading strategies for emerging marketing channels, analyzing complex datasets, and translating data into actionable insights. You'll collaborate with various business units and communicate findings to stakeholders, ensuring data-driven decisions. The company fosters a diverse and creative work environment, providing opportunities to learn and grow alongside global experts. If you're passionate about data and marketing, this is an exciting opportunity to make a significant impact.

Qualifications

• 5+ years experience in data analysis, preferably in tech or e-commerce.
• Proficiency in BI tools and data warehousing.

Responsibilities

• Spearhead development and optimization strategies for marketing channels.
• Analyze datasets related to channel performance and user behavior.

Skills

Data Analysis

SQL

Tableau

Problem-Solving

Communication Skills

Stakeholder Management

Education

Bachelor's degree in Computer Science

Bachelor's degree in Statistics

Bachelor's degree in Engineering

Bachelor's degree in Economics

Bachelor's degree in Finance

Tools

SQL

Tableau

MS Excel

Job description

About Agoda: Agoda is an online travel booking platform for accommodations, flights, and more.

We build and deploy cutting-edge technology that connects travelers with a global network of 4.7M hotels and holiday properties worldwide, plus flights, activities, and more.

Based in Asia and part of Booking Holdings, our 7,000+ employees representing 95+ nationalities in 27 markets foster a work environment rich in diversity, creativity, and collaboration.

We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world. Our Purpose - Bridging the World Through Travel: We believe travel allows people to enjoy, learn, and experience more of the amazing world we live in.

It brings individuals and cultures closer together, fostering empathy, understanding, and happiness. We are a skillful, driven, and diverse team from across the globe, united by a passion to make an impact.

Harnessing our innovative technologies and strong partnerships, we aim to make travel easy and rewarding for everyone.

Get to Know our Team

The Marketing Innovations Team at Agoda identifies and develops new marketing channels with high growth potential. This department is highly creative, data-driven, and focused on developing at-scale marketing programs that ensure Agoda's leadership in emerging channels.

The team comprises top analysts, marketing strategists, and data scientists. Our marketing leadership has deep experience in data science, product, strategy, and other marketing fields, fostering an environment that thrives on data, creativity, and technology.

The team also promotes a great learning environment, allowing you to learn and grow by working closely with global experts.

Role Responsibilities

1. Spearhead development, execution, and optimization strategies for emerging marketing channels.
2. Analyze large, complex datasets related to channel performance, user behavior, and market trends, translating data into actionable insights.
3. Develop hypotheses, design experiments (e.g., A/B tests), and evaluate campaign effectiveness to inform data-driven decisions.
4. Collaborate with various business units to identify opportunities and interpret trends using tools like SQL or Tableau.
5. Communicate findings, performance updates, and strategic recommendations clearly to stakeholders, including senior management.

Qualifications

• 5+ years experience in data analysis or related projects involving big data, preferably in tech, e-commerce, or digital marketing.
• Bachelor's degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance is a plus.
• Proficiency in BI tools and data warehousing, such as SQL, Tableau, and MS Excel.
• Strong analytical and problem-solving skills, capable of tackling complex challenges innovatively.
• Excellent communication skills, with the ability to create impactful presentations.
• Stakeholder management skills, including influencing and persuading at various organizational levels.

Preferred but not required: Experience in digital or social media marketing, hypothesis testing frameworks, statistical analysis, and using Python or R for data analysis.

Additional Information

We value diversity and are committed to an inclusive workplace, providing equal opportunity regardless of gender, age, race, or other protected characteristics.

We do not accept third-party resumes; please submit directly through our official channels.