Marketing Manager

Bright Placements; Johannesburg; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading property group is looking for a Senior Marketing Lead to spearhead marketing efforts for a major city development and a luxury lodge. The ideal candidate will have extensive experience in strategic marketing, team leadership, and a strong background in real estate marketing. This role offers a unique opportunity to shape marketing initiatives and drive results in a dynamic environment.

Qualifications

• 8+ years of marketing experience, with 3-5 years in a senior role.
• Experience in real estate or property development preferred.
• Proven track record in brand management and campaign execution.

Responsibilities

• Lead the creation and execution of marketing strategies for development projects.
• Design and implement campaigns targeting investors.
• Manage social media teams for brand alignment.

Skills

Strategic marketing planning

Digital marketing

Market research

Content development

Leadership

Communication

Education

Bachelor’s degree in Marketing

Honours or Master’s degree in Marketing/Business

Tools

MS Office Suite

Adobe Creative Suite

Google Analytics

CRM systems

Job description

Property Group is seeking an experienced and strategic Senior Marketing Lead to drive marketing efforts for both a large city development project and African Hills Lodge and Spa. This role demands a dynamic self-starter who can independently create, implement, and manage comprehensive marketing strategies across both projects while leading teams and driving results.

Key Responsibilities

1. Develop and Execute Marketing Strategies: Lead the creation and execution of effective, innovative marketing strategies for the city development and Lodge, aimed at attracting investors, driving property sales, and increasing guest bookings.
2. Project Leadership: Take ownership of marketing projects from conception to execution, ensuring all initiatives align with the overall business goals.
3. Investor Engagement: Design and implement marketing campaigns that appeal to high-net-worth individuals and institutional investors.
4. Property Sales Marketing: Develop and lead targeted marketing campaigns to support property sales efforts.
5. Creative Leadership: Drive the development of high-quality marketing packs and materials that are visually engaging and tailored to target audiences.
6. Social Media Oversight: Analyze and manage all social media teams to ensure brand alignment and effective engagement strategies.
7. Self-Starter & Team Leadership: Be a proactive leader who can initiate and manage marketing projects independently, guiding teams effectively.

Minimum Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field (essential).
• Honours or Master’s degree in Marketing/Business (advantageous).
• Certifications (optional but beneficial): Chartered Institute of Marketing (CIM), Project management certifications (e.g., PMP or Agile/Scrum).
• 8+ years of marketing experience, with at least 3-5 years in a senior or leadership role.
• Experience within real estate, property development, or a related industry is highly preferred.
• Proven track record in brand management, strategic planning, and campaign execution.
• Strong understanding of property marketing channels, including digital, print, and on-site activations.
• Experience in leading cross-functional teams and managing external agencies/vendors.

Key Skills and Competencies

• Strategic marketing planning and execution.
• Market research and competitor analysis.
• Digital marketing (SEO, SEM, social media, email marketing).
• Content development and campaign management.
• CRM and lead generation systems (e.g., Salesforce, HubSpot).
• Budgeting and ROI analysis.
• Strong leadership and team management abilities.
• Excellent communication, negotiation, and stakeholder engagement skills.
• Understanding of property cycles and buyer psychology.

Tech/Tools Knowledge

• MS Office Suite (especially Excel and PowerPoint)
• Adobe Creative Suite (Photoshop, InDesign)
• Google Analytics and marketing automation tools
• Social media platforms (LinkedIn, Facebook, Instagram)
• CMS platforms (WordPress, Sitefinity, etc.)