Marketing Manager

Carrol Boyes; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading company in Cape Town is seeking a Marketing Manager to develop and implement comprehensive marketing strategies. The role involves overseeing campaigns, managing a team, and driving brand awareness across various channels. The ideal candidate will have extensive experience in digital marketing and CRM, along with strong analytical skills to optimize campaign performance and ROI.

Qualifications

• 5+ years in building complex marketing programs.
• At least 3 years managing teams.

Responsibilities

• Develop and implement the marketing strategy.
• Set KPIs for the marketing team.
• Evaluate marketing programs' impact.

Skills

Digital Marketing

CRM

Data Analysis

Education

Bachelor's degree in Commerce/Marketing

Postgraduate qualification in Marketing

Job description

Develop a marketing strategy and plans, oversee their implementation and execution, evaluate results, lead market research efforts, and coordinate initiatives across channels to support long-term business growth and promote Carrol Boyes and its product range.

Duties

• Develop and ensure the implementation of the marketing strategy.
• Set quarterly and annual KPIs for the marketing team, including sales, conversion rates, customer growth (existing and new), and statistics related to communications, PR, advertising, paid marketing, and social media.
• Create marketing campaigns supporting specific objectives across channels and segments, aligning with strategic plans and budgets.
• Market through various channels, segment databases, and work with large data sets.
• Increase customer database growth, focusing on existing and new customers across all channels.
• Develop and implement CRM strategies to enhance customer acquisition, retention, and lifetime value.

Develop business cases for campaigns and recommend marketing tactics.

• Evaluate marketing programs' impact on lead flow, lifetime value, and retention.
• Propose and manage market research projects to generate consumer insights.
• Partner with creative teams, sales channels, and external agencies/vendors.
• Lead marketing program execution, fostering stakeholder collaboration and internal process leverage.
• Monitor and optimize conversion rates and advertising spend efficiency.

Drive brand awareness and revenue across all channels (PR, email, paid media, social media).

• Identify and evaluate new digital technologies; use analytics tools to optimize campaigns.
• Create campaigns to maintain high customer engagement levels.
• Manage projects and multiple teams to meet customer needs consistently.
• Oversee PR, media, and communication plans, led by the PR & Communications Manager.

Measure, analyze, and report on campaign performance, KPIs, and ROI.

• Provide insights to optimize tactics and improve continuously.
• Produce accurate monthly reports on marketing metrics.
• Report weekly on KPIs during sales meetings.
• Manage customer data integrity and analytics.
• Present quarterly results and insights to the Executive Committee.

Manage the marketing budget to maximize ROI.

• Reconcile budgets and adjust plans to stay within budget.
• Deliver PIRs to measure ROI and campaign efficacy.

Mentor and coach staff to identify training needs and improve skills.

• Lead and develop the marketing team, fostering collaboration and excellence.
• Implement personal development plans.
• Ensure departmental infrastructure supports operational efficiency.
• Guide and support the execution of marketing initiatives.

Minimum Experience & Qualifications

• 5+ years in building complex marketing programs and reporting results.
• Experience in digital marketing and CRM platforms.
• At least 3 years managing teams.
• Bachelor's degree in Commerce/Marketing or postgraduate qualification in Marketing.