Marketing Lead Seqirus France

CSL; South Africa; On-site; ZAR 40 000 - 80 000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to lead the launch of innovative flu vaccines in France. This role involves crafting effective omnichannel strategies, collaborating with cross-functional teams, and managing product development to enhance market share and profitability. With a focus on compliance and strategic partnerships, this position offers a unique opportunity to influence the pharmaceutical landscape. If you have a strong background in marketing within the pharmaceutical sector and a passion for improving patient care, this role is perfect for you.

Qualifications

• 5-7 years of experience in the pharmaceutical industry, especially in marketing.
• Strong understanding of retail pharmacy and procurement groups.

Responsibilities

• Lead development of omnichannel brand strategies to maximize profitability.
• Collaborate with cross-functional teams for effective execution.
• Oversee Long-Range Plan forecasting for the French market.

Skills

Strategic Marketing

Cross-Functional Collaboration

Omnichannel Marketing

Market Analysis

Tender Management

Education

University Degree

Dual Training in Science and Marketing

Job description

This is a job creation to support the launch and commercialization of two flu vaccines in France. CSL Seqirus and Vifor France are both CSL companies: CSL Seqirus has designated Vifor France as the 'exploitant' for upcoming CSL Seqirus vaccine launches in France. Your tasks and responsibilities will include, but are not limited to:

Responsibilities

1. Leading the development of effective cross-functional omnichannel brand strategies to maximize profitability, market share, and growth in France.
2. Collaborating closely with cross-functional team members (Vifor France, CSL Seqirus France, and International) as part of a high-performing team.
3. Managing and developing the Junior Product Manager, ensuring alignment with medical, sales, and other teams.
4. Leading strategy development, execution, customer adoption, and field team coordination for omnichannel initiatives.
5. Supporting tender management for retail pharmacy procurement groups and hospitals in collaboration with the Sales Lead.
6. Overseeing the Long-Range Plan (LRP) forecasting process for France.
7. Developing a strong understanding of the influenza vaccines market, customers, and competitors.
8. Ensuring strategy implementation is compliant for Vifor France and CSL Seqirus.

Additional Tasks

1. Defining the brand’s annual strategic and budget plans in alignment with internal and international stakeholders.
2. Leveraging international knowledge and activities, providing feedback, and participating in meetings.
3. Understanding customer and competitor products to enhance competitive advantage.
4. Creating innovative brand and portfolio strategies with high-value services for pharmacists and procurement groups.
5. Supporting tender management and ensuring high-quality execution.
6. Overseeing sales and budget forecasts.
7. Gaining in-depth knowledge of the French health environment and influenza policy.

Operational Marketing

1. Executing brand strategies with differentiated value propositions, key messages, and activities.
2. Optimizing channel mix to deliver value, especially to pharmacists and retail groups.
3. Coordinating medical-marketing and institutional projects with medical and sales teams.
4. Managing communication activities, including conferences, press releases, etc.
5. Developing customer insights, innovative ideas, and tactical excellence.
6. Measuring ROI of marketing actions.
7. Monitoring market trends and product performance.
8. Supporting sales teams with strategic and communication tools.
9. Maintaining trust-based relationships with external customers and field teams.
10. Managing external suppliers and marketing Opex budget.

Compliance

1. Ensuring full compliance with country and internal policies.

Requirements

1. University or higher degree.
2. Dual training in science and marketing, ideally pharmacist/doctor + business school.
3. 5-7 years of professional experience in the pharmaceutical industry.
4. Experience in marketing within retail pharmacy and procurement groups.

About CSL Vifor

CSL Vifor aims to become a global leader in iron deficiency and nephrology, partnering across pharmaceuticals and patient-focused solutions for conditions like iron deficiency, dialysis, nephrology, and rare diseases. The company focuses on strategic partnerships, licensing, development, manufacturing, and marketing of pharmaceutical products for precision patient care.