Digital Marketing Specialist

Botlhale Village; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading company is seeking a Digital Marketing Specialist to establish and execute comprehensive digital marketing strategies for various brands. The role involves scheduling, analytics, and collaboration with teams to enhance digital presence and optimize campaigns.

Qualifications

• In-depth understanding of Google Analytics custom report creation.
• Extensive knowledge in Google Ads campaigns setup.

Responsibilities

• Schedule and analyse content for various brands’ digital communication.
• Prepare reports on the performance of marketing campaigns.
• Collaborate with the marketing team for growth strategies.

Skills

Google Analytics

Digital Metrics

Google Ads

Digital Campaign Types

Digital Media Research

Job description

Digital Marketing Specialist

Our partner company is hiring a Digital Marketing Specialist. The candidate will establish and execute digital marketing strategies, playing an integral role in the marketing success of various brands.

Objectives of this role

· Comprehensive digital marketing scheduling and analytics for various brands. This includes all platforms including but not limited to Google, Meta, TikTok, LinkedIn etc.

· Establish and execute a digital marketing strategy for various brands.

· Work with a team of writers, marketers, and other stakeholders to establish a strong digital presence for all brands.

· Daily monitoring of digital results and adaptation and optimisation of different campaigns and platforms to achieve excellent results.

· Identify, analyse, and measure trends and content to assess how well it’s performing and optimize user experience.

· Create and maintain a placement calendar to deliver targeted content.

Responsibilities

• Schedule and analyse content for a number of brands’ social media, emails, and other forms of digital communication.
• Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns.
• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs.
• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques.
• Monitor and provide input and suggestions on campaign budgets.
• Stay up to date on the latest digital and social media trends, and implement them in marketing campaigns.

Must Have Skills

• In-depth understanding of Google Analytics (GA4) custom report creation and property setup.
• Deep understanding of digital metrics and performance indicators both on advertising platforms and website analytics.
• Extensive knowledge in Google Ads campaigns setup, including Demand Gen and Performance Max campaigns.
• Comprehensive understanding on the various digital campaign types within platforms and when to use them.
• Understanding of how tracking tags are set up and managed across Google and Meta.
• Competent in digital media research tools and tactics to determine campaign setup and audience defining.