Brand Manager

Tower Group South Africa (PTY) Ltd; Johannesburg; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player in Hospitality and Entertainment is on the lookout for a dynamic Brand Manager to enhance their branding efforts in Johannesburg. This role involves crafting comprehensive brand strategies, conducting insightful market research, and collaborating with creative teams to align marketing objectives. If you possess a strong analytical mindset and a flair for creative thinking, this opportunity allows you to shape brand narratives and engage consumers effectively. Join a vibrant team dedicated to delivering high-quality service and innovative marketing solutions, and make a significant impact in the industry.

Qualifications

• 3-5 years’ experience as a Brand Manager in traditional and social media.
• Strong understanding of market dynamics and branding principles.

Responsibilities

• Develop and execute brand strategies and plans, including positioning and messaging.
• Conduct market research to understand consumer trends and competitors.
• Monitor and analyze brand performance metrics and provide reports.

Skills

Brand Management

Consumer Behavior Analysis

Market Research

Strategic Thinking

Analytical Skills

Creative Thinking

Problem-Solving

Education

Matric

Bachelor’s Degree in Marketing or Business Administration

Job description

Our Client, a leader in the Hospitality and Entertainment industry is seeking a Brand Manager to join their team based in Johannesburg.

MINIMUM REQUIREMENTS

• Matric
• Bachelor’s Degree in Marketing or Business Administration or a related field
• 3-5 years’ experience as a Brand Manager, in both traditional and social media aspects
• Strong understanding of consumer behavior, market dynamics and branding principles
• High attention to detail
• Service orientated and standards of high quality
• Excellent analytical and problem-solving skills
• Creative thinker with a strategic mindset.

MAIN JOB FUNCTIONS

• Develop and execute comprehensive brand strategies and plans, including brand positioning, messaging and target audience identification.
• Conduct market research to understand consumer trends, competitors and industry insights.
• Collaborate with internal teams such as graphic design team and Product Owner to align brand and marketing objectives and develop marketing plans.
• Create and manager brand budgets.
• Develop and implement promotional and advertising strategies and plans, including print, digital and social media channels.
• Develop and implement marketing tactics and activations to promote consumer engagement.
• Monitor and analyze brand performance metrics and provide regular reports to management.
• Maintain brand guidelines and standards to ensure consistency and compliance with Group Marketing Corporate Identity in accordance with
• Gaming Board compliance.
• Build and manage relationships with keys stakeholders, including agencies, media partners and vendors.
• Manage and implement product launches, events and activations and coordinate with relevant teams.