Vwcv Product Marketer Specialist

Volkswagen Group Services Gmbh; Gauteng; On-site; ZAR 35 000 - 70 000; Full time

Job summary

An established industry player is seeking a VWCV Product Marketer Specialist to drive strategic product plans that enhance brand competitiveness. This role involves managing product specifications, conducting market research, and coordinating product communications. The ideal candidate will have a strong background in automotive product planning and a knack for strategic thinking. Join a team that values diversity and innovation, and contribute to the success of a leading brand in the commercial vehicle sector. If you are passionate about product marketing and eager to make an impact, this opportunity is perfect for you.

Qualifications

• 5+ years in automotive product planning.
• Experience in sales forecasting or brand management is beneficial.

Responsibilities

• Develop and implement strategic product plans for VW Commercial Vehicles.
• Manage product specifications and coordinate marketing materials.
• Support dealer training and handle product-related queries.

Skills

Strategic thinking

Marketing understanding

Market knowledge

Analytical skills

Communication skills

Attention to detail

Project management

Education

3-year National Diploma

Bachelor's degree in Commerce

Bachelor's degree in Business Science

Bachelor's degree in Engineering

Job description

Job Description: VWCV Product Marketer Specialist

Applications are invited from suitably qualified & experienced candidates to fill the VWCV Product Marketer Specialist position in the VW Commercial Vehicle Department - NSO (Sandton).

Location: Sandton, VW Commercial Vehicles Department

Role Overview: The successful candidate will develop strategic product plans to enhance the competitive advantage of the VW Commercial Vehicles brand, securing volumes and market share. Responsibilities include managing product specifications, benchmarking against competitors, developing product strategies, and coordinating product-related communications and training.

Key Responsibilities:

1. Benchmark VWCV against competitors and monitor industry trends.
2. Manage product and customer requirement research.
3. Develop and implement strategic product plans, including pricing, positioning, and model mix.
4. Coordinate product information updates and ensure accuracy in marketing materials.
5. Support dealer network training and handle product-related customer queries.
6. Plan feasibility studies, vehicle clinics, and negotiations for new products.
7. Specify models using the Group MBV system.
8. Collaborate with cross-divisional teams and support pricing strategies.

Minimum Qualifications:

• 3-year National Diploma or Bachelor's degree in Commerce, Business Science, or Engineering.

Experience:

• At least 5 years in automotive product planning.
• 2 years in engineering, sales forecasting, market research, or brand management (beneficial).

Skills and Knowledge:

• Strategic and conceptual thinking.
• Strong marketing and sales understanding.
• Market and competitive environment knowledge.
• Analytical and communication skills.
• Attention to detail and high computing skills.
• Presentation and project management skills.

Applicants must upload a certified copy of their ID and qualifications. The application deadline is 9th May. For queries, contact Bahieya Dolley.

Volkswagen promotes an inclusive culture, valuing diversity and equal opportunities.