Senior Art Director

Avatar Agency; Gauteng; On-site; ZAR 25 000 - 55 000; Full time

Job summary

An innovative agency is seeking a creative professional to conceptualize and execute compelling advertising campaigns. This role emphasizes the importance of crafting meaningful connections between brands and audiences, pushing beyond superficial advertising. The ideal candidate will possess visionary thinking and strong communication skills, driving impactful creative concepts that resonate deeply with target markets. Join a team that values daring ideas and flawless execution, where your contributions will help shape the future of advertising and create lasting impressions.

Qualifications

• Must be visionary, strategic, and analytical with strong communication skills.
• Committed to continuous learning and development.

Responsibilities

• Generate innovative and effective creative concepts for ads or campaigns.
• Direct and produce impactful advertising reflecting brand insights.
• Present creative rationale clearly to clients.

Skills

Visionary thinking

Strategic analysis

Great communication skills

Evaluative judgment

Commitment to learning

Job description

Responsible for conceptualizing and executing effective, innovative, and compelling advertising work that will be noticed both by the target group, appreciated by clients, and applauded by the advertising industry.

Creating meaningful connections between brands and their audiences, pushing beyond superficial advertising to craft experiences that resonate with people on a deeper level.

At Avatar, we strike the perfect balance between daring, out-of-the-box thinking and flawless execution. This duality is the cornerstone of our creative approach.

Required Skills and Qualities:

• Need to be visionary, strategic, analytical, and forward-thinking
• Great communication skills both verbal and written
• Skilled in making evaluative judgments
• Must be committed to continuous learning and development

Duties:

• To act as directed by the CD / ECD / CCO as per the creative brief
• Generate effective, innovative, and compelling creative concepts for individual ads or campaigns based on sound strategies.
• Direct and produce effective, impactful, and compelling advertising that reflects insight into the task, the brand, and the target market.
• Craft and finish to the highest possible standard all artwork relating to a specific job or campaign.
• Proactively identify creative trends and opportunities.
• Assist with selecting voices, sound effects, music, and music composers that fit the project and the budget.
• Direct radio and TV soundtracks toward a high-quality final product.
• Strive for excellence (relevant, current, ground-breaking).
• Present competently in reviews and to clients, articulating clearly the creative rationale for the work being presented.
• Develop a valuable relationship with internal teams.
• Create integrated “solutions” as opposed to “one-off” ads.
• Work with internal teams at reviews and client presentations.
• Clarify the exact purpose / deliverables of a brief before developing the work.
• Embrace a culture of ‘solutions not problems’ within the creative department.