Lifecycle Manager

Grandcom; Wes-Kaap; Hybrid; ZAR 300 000 - 450 000; Full time

Job summary

A leading healthcare technology company in Cape Town is seeking a Lifecycle Manager to enhance member engagement and retention through innovative email and SMS marketing strategies. This role offers a unique opportunity to shape a global healthcare community, with a competitive salary and benefits. Join a dynamic team dedicated to improving healthcare outcomes and driving member satisfaction.

Benefits

Competitive salary

Comprehensive benefits package

Flexibility to work remotely

Opportunities for professional growth

Qualifications

• 2-5 years of experience in email marketing.
• 1+ year of experience in SMS & Push marketing.
• Strong understanding of omni-channel retention strategies.

Responsibilities

• Drive member engagement through compelling emails and SMS.
• Support development of innovative lifecycle marketing strategies.
• Conduct QA on community emails to ensure high standards.

Skills

Email Marketing

SMS & Push Marketing

Omni-channel Retention Strategies

Data Analysis

Collaboration

Communication

Creative Thinking

Organizational Skills

Audience Segmentation

Tools

Google Analytics

PowerBI

Marketo

Job description

Lifecycle Manager / Associate Manager

Location: Cape Town

Are you ready to make a difference in the world of healthcare? Then you’ve come to the right place.

Our client boasts 600+ employees, 9 countries, and 1 mission - to amplify the voice of healthcare professionals and improve global healthcare.

This is where you come in. Helping unite HCPs across the world to improve patient outcomes – and even save lives – is an incredible feeling. Join us!

Our client is the world leader in turning HCP experience, expertise, and observations into actionable insights for the global healthcare community. Engaging with more than 1.3 million HCPs across 150 countries, the company offers a unique HCP-first online community that allows clinicians to communicate about issues that are important to them and their patients. Sermo uses a suite of proprietary, technology-enabled tools, so that they can cultivate a deep understanding of healthcare professional observations that will benefit pharmaceutical, healthcare partners and the medical community at large.

Who we’re looking for:

We're seeking an experienced and proactive Lifecycle Manager to enhance and optimize our communications with our healthcare community members. In this role, you will work collaboratively with the community engagement team, and leverage rich member data, to deliver high quality messages across the member journey. Your decisions will drive member engagement, retention, and growth across our different communities.

Do you want the opportunity to engage an active global community of healthcare professionals? We’d love to talk with you. Here is more about what you’d be working on.

Responsibilities and expected impact:

·Drive increased member engagement by creating compelling emails, sms and other channel messages that resonate with platform members

·Be the bridge between community content team and email operations to deliver high quality, accurate communications using email best practices and data

·Reduce member churn by supporting the development and execution of innovative lifecycle marketing retention strategies

·Increase new member activation by supporting the development and refinement of member onboarding email series customized for various member personas

·Lead insightful email testing and analysis that allows the team to better understand the most effective drivers of member engagement and retention through email; apply findings to refine and improve member communication tactics

·Strengthen collaboration with cross-functional teams to streamline processes, increasing efficiency and impact of email marketing efforts

·Increase email opens, click through rate, and reduce unsubscribes by applying email marketing best practices to the community email slate; continuously optimize and refine community emails based on analysis of email performance data

·Elevate the value of the platform community as a resource, ensuring HCPs continuously benefit from their engagement with emails

·Conduct thorough QA on all community emails, ensuring that content, design, and functionality align with best practices and meet the highest standards before deployment

·Increase member engagement and retention by supporting the optimization of lifecycle touchpoints within the community

Requirements:

·2-5 years of experience in email marketing

·1+ year of experience in SMS & Push marketing

·A strong understanding of omni-channel retention strategies

·Demonstrated ability to create, QA and deploy email campaigns effectively

·Proficiency in analyzing email performance data and leveraging insights to refine strategies

·Strong collaboration skills, particularly in working across teams

·Excellent communication skills, enabling clear and impactful messaging to community members

·Creative thinker with a knack for ideating and implementing innovative strategies for boosting engagement and reducing churn

·Strong organizational skills with the ability to manage multiple projects simultaneously and meet deadlines

·Experience with reporting and data visualization platforms such as Google Analytics, PowerBI.

·Hands on experience with ESPs such as Marketo

·Self-starter with the ability to take ownership over tasks

·Curiosity and insights knowledge to identify audience segments and their needs

·Passionate about improving healthcare

What We Offer:

·Competitive salary and comprehensive benefits package

·The flexibility to work remotely with a dynamic and supportive team

·A unique opportunity to shape a community and make a significant impact on healthcare leaders

·Opportunities for professional growth and career advancement within a leading healthcare technology company

If you’re passionate about building and maintaining thriving online communities and want to be part of an innovative team at the forefront of healthcare, we’d love to hear from you!

Email your resume and salary expectations to [e-mail] by the 31st May 2025.