E-Commerce Lead

PEP; Wes-Kaap; On-site; ZAR 600 000 - 900 000; Full time

Job summary

A leading retail company in South Africa is seeking an E-Commerce Lead to drive their online selling strategy. This role focuses on achieving sales targets through exceptional customer experiences, optimizing processes, and managing key partnerships. The ideal candidate will have strong leadership skills and a proven track record in e-commerce, with a focus on analytics and digital marketing.

Qualifications

• Experience in e-commerce strategy development and execution.
• Proven track record of achieving sales and profit targets.
• Strong understanding of digital marketing and customer analytics.

Responsibilities

• Lead the development and execution of the online commerce growth strategy.
• Drive cross-functional initiatives across IT, Marketing, and Operations.
• Collaborate on digital marketing and logistics for seamless customer experiences.

Skills

Analytical Skills

Leadership

Collaboration

Customer Experience Focus

Digital Marketing Knowledge

Education

Bachelor's Degree in Business or related field

Job description

As the E-Commerce Lead, you will drive the execution and continuous improvement of PEP’s online selling strategy. Your focus will be on achieving sales and profit targets through seamless online store operations and exceptional customer experience. This includes optimizing processes, leveraging technology, and building strong, collaborative relationships across the value chain. You will also manage key third-party partnerships, ensuring all service-level agreements are met and commercial relationships are aligned with business objectives.

KEY RESPONSIBILITIES

Lead the development and execution of PEP’s online commerce growth strategy.

Drive cross-functional initiatives across IT, Marketing, Supply Chain, Merchandise, Operations, and Finance.

Collaborate on digital marketing, customer relations, and logistics to deliver seamless customer experiences.

Create a long-term strategic roadmap for process improvement and innovation.

Profitability

Achieve and exceed revenue, margin, cost, and budget targets with site traffic conversion plans.

Present business insights and performance improvements to internal and external stakeholders.

Continuously assess and enhance operational efficiency.

Customer Data

Use analytics to understand and influence customer behavior, improving conversion and reducing bounce rates.

Work with Marketing to grow the online customer base and improve retention.

Enhance and evolve all digital sales channels for optimal customer experience.

Technology

Oversee third-party web development and tech providers to meet SLA commitments.

Negotiate contracts and integrate technical solutions with business operations.

Identify new technology trends and customer engagement opportunities.

Merchandise and Planning

Collaborate with the merchandise team on seasonal planning, forecasting, and inventory alignment.

Develop exclusive online product strategies and endless aisle opportunities.

Ensure product visibility, timely uploads, and campaign execution aligned to the trading calendar.

Management

Build and lead a high-performing cross-functional e-commerce team.

Drive digital transformation initiatives in alignment with business goals.