Regional Senior Brand Manager, Africa Middle East & Turkey

Kenvue; Gauteng; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading company in personal care seeks a Regional Senior Brand Manager for Africa, Middle East, and Turkey. The role involves driving growth for iconic brands like Neutrogena and Listerine, leading cross-functional teams, and developing marketing strategies. The ideal candidate will have extensive experience in FMCG brand management, strategic thinking, and strong communication skills. This position offers a chance to impact millions and grow within a dynamic environment.

Qualifications

• 10 years of marketing experience with proven results.
• Strong FMCG brand management experience.

Responsibilities

• Accountable for delivering targets and shaping plans.
• Lead communication planning and product launches.
• Collaborate on pipeline development and innovations.

Skills

Strategic Thinking

Analytical Skills

Communication

Relationship Building

Education

Bachelor's degree in marketing

Master's or MBA degree

Job description

Regional Senior Brand Manager, Africa Middle East & Turkey

Who we are

At our company, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands—including Neutrogena, Aveeno, Tylenol, Listerine, Johnson's, and BAND-AID Brand Adhesive Bandages—that you already know and love.

Science is our passion; care is our talent.

Our global team comprises approximately 22 diverse and brilliant people, passionate about insights and innovation, committed to delivering the best products to our customers. Being a Kenvuer means having the power to impact the lives of millions of people every day, with a focus on putting people first, caring fiercely, earning trust with science, and solving with courage. We offer brilliant opportunities for growth!

Join us in shaping our future—and yours.

General Summary

The Oral & Fem Care Group Marketing Manager for AMET (Africa, Middle East, and Turkey) is responsible for driving growth for Fem Care (Stayfree, Carefree) and Oral Care (Listerine) brands within the cluster. This role reports to the Head of Marketing, Essential Health AMET.

Internally, you will be a key partner to both Regional (EMEA) and Global marketing teams and work closely with AMET commercial teams.

Major Duties & Responsibilities

1. Brand Strategy Implementation and Execution Planning: Fully accountable for delivering NTS, GP, and share targets for the year, and shaping 2-3 year plans. Lead cross-functional teams in creating robust end-to-end plans. Conduct business reviews to identify opportunities and revise plans as needed. Monitor market, brand performance, competitors, trends, and consumer insights to inform strategies.
2. Deep Market Understanding: Gain insights into share and sales performance drivers to refine marketing tactics.
3. Long-term Planning: Lead the 3-year Operating Plan for Neutrogena and Aveeno.
4. Pipeline and Innovation: Collaborate with regional squads on pipeline development, NPDs, NPIs, and commercial innovations. Manage portfolio strategies, pricing, promotions, and communication across the cluster.
5. Communication Strategy Deployment: Lead communication planning, media strategy, and content development. Adapt regional/global campaigns and ensure brand consistency. Collaborate with local teams and healthcare professionals.
6. Product Launches and Portfolio Expansion: Provide insights for new product development based on local market knowledge. Lead cross-functional teams to bring innovations to AMET, assess potential, and develop business cases. Leverage launch tools and adapt them to regional needs.

Qualifications

Required Qualifications

• Bachelor's degree in marketing, business administration, or related field.
• At least 10 years of experience in marketing with progressive leadership roles and proven business results.
• Strong FMCG brand management experience.
• Strategic and creative thinking abilities.
• Excellent analytical skills and data-driven decision-making.
• Experience in brand strategy and market execution.
• Strong communication and relationship-building skills.
• Experience in developing regional multi-country plans.
• Proven success in marketing strategy and program execution.
• Leadership and team management skills.
• Fluent or native English proficiency.
• Willingness to travel up to 20%.

Desired Qualifications

• Master's or MBA degree.
• Experience working in a matrix organization.
• Experience in regional and local roles.
• Background in personal care markets, especially Middle East and/or Africa.

Primary Location: Europe / Middle East / Africa - South Africa - Gauteng - Johannesburg