Product Marketing Manager

Tower Group South Africa (PTY) Ltd; Midrand; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading telecommunications company seeks a dynamic individual to enhance Vodacom Financial Services. This role focuses on driving revenue and marketing strategies for various financial products, ensuring a top-notch customer experience across digital platforms. The ideal candidate will excel in digital media ROI measurement and campaign management, collaborating with cross-functional teams to achieve business objectives.

Qualifications

• Experience in driving ROI through digital media channels.
• Well-versed in performance tracking of budgets versus KPIs.

Responsibilities

• Grow and drive revenue, sales, and marketing KPIs for financial products.
• Develop GTM strategies and plans for marketing and brand goals.

Skills

Digital Media

ROI Measurement

Campaign Management

Job description

Role Purpose :

The primary focus is on promoting Vodacom as more than just a telecommunications company. Vodacom Financial Services is a key acceleration unit within the Vodacom stable, encompassing a wide range of financial and digital products. The goal is to provide the best segmented propositions and customer experience within our digital ecosystem.

Central to our aspirations is the ability to offer an unmatched, operationally efficient, and commercially viable Vodacom experience across all digital touchpoints. To support this vision, Vodacom Financial Services strives to be a best-in-class customer-centric company.

The role is responsible for growing and driving revenue, sales, and marketing-related KPIs for the various products within the Vodacom Financial Services stable, including payments, lending, insurance, and digital lifestyle solutions across business and consumer verticals. It will provide clear direction for strategic planning related to go-to-market activities, marketing investment, and retrospective media and creative performance campaign analysis.

This role will work closely with the Product, Analytics, Brand, Social Media, UX, Operations, and Finance teams within Vodacom Financial Services. Outputs include driving GTM campaign strategies and plans to deliver on overall marketing, brand, and commercial goals within the various business units.

The candidate needs to be well-versed in driving ROI through digital media channels, measurement, and performance tracking of budgets versus business KPIs. Experience in running on-the-ground activation campaigns is a plus.