Brand Manager Ssa (In Market Brands)

Novartis Heor Fellowship Program; Gauteng; On-site; ZAR 40 000 - 80 000; Full time

Job summary

An innovative firm is seeking a dynamic marketing professional to drive brand growth and optimize market strategies. This role involves aligning global strategies with local insights, leading promotional campaigns, and collaborating across functions to ensure success. With a focus on achieving KPIs and enhancing brand performance, the position offers the chance to make a significant impact in the healthcare sector. If you are passionate about marketing and ready to contribute to meaningful change, this opportunity is for you.

Qualifications

• 5+ years of experience in marketing or brand management.
• Launch experience is essential.
• Strong verbal and written communication skills.

Responsibilities

• Develop and localize marketing strategies for brand growth.
• Lead promotional campaign materials from insights to implementation.
• Monitor business performance and take corrective actions as needed.

Skills

Agility

Commercial Excellence

Digital Marketing

Marketing Strategy

Negotiation Skills

Stakeholder Engagement

Data Analysis

Operational Excellence

Cross-Functional Collaboration

Healthcare Sector Understanding

Education

Bachelor's degree

MBA / Post-graduate marketing qualification

Tools

MS Word

PowerPoint

Excel

Outlook

Job description

1 week ago Be among the first 25 applicants. Get AI-powered advice on this job and more exclusive features.

Summary

Development and accountability for marketing plans which optimize profitability, market share, and revenue growth for in-market brands SSA in the short and long term.

About The Role

Major accountabilities:

1. Align with and localize global therapeutic area and brand strategies.
2. Develop sales forecast with support from senior team.
3. Integrate input from all functions into the Brand Plan and message development for each customer segment, including payers.
4. Interact with all customer groups to make market observations and identify potential insights and market access issues.
5. Support and contribute to market research activities.
6. Segment customer groups by agreed criteria.
7. Identify potential key tactical options within each component of the marketing mix.
8. Create and deliver operational plans appropriate to the life cycle of the brand to optimize return for Novartis.
9. Lead development and delivery of key promotional campaign materials from insights to review, production, and implementation.
10. Lead the development of full-scale communication plans across the product life cycle.
11. Lead pre-launch and launch campaigns and evaluate outcomes.
12. Align cross-functional resources to the brand strategy.
13. Manage effective agency partnerships.
14. Monitor business performance and external environment via appropriate tools and take corrective action as required to meet business objectives.
15. Accountable for BeSure approvals where applicable.
16. Execute any relevant task assigned by the Portfolio Head to improve Novartis brands performance.

Key Performance Indicators:

• Achievement of assigned projects timelines, objectives (SMART), and KPIs.
• Brand sales and market share vs. budget.
• Planning of therapeutic area tactical plan.
• Ensuring timely and compliant promotional material available to medical representatives.
• Innovation and quality of deliverables.
• Quality of input into brand strategy.
• Quality of input into the pre-launch, launch process, and post-marketing surveillance.
• Collaboration and interaction with internal stakeholders from relevant functions.

Work Experience

5+ years of experience in marketing or brand management. Launch experience.

Education

Bachelor's degree required. MBA / Post-graduate marketing qualification desirable.

Skills

• Agility.
• Asset Management.
• Commercial Excellence.
• Cross-Functional Collaboration.
• Customer Orientation.
• Digital Marketing.
• Healthcare Sector Understanding.
• Influencing Skills.
• Marketing Strategy.
• Negotiation Skills.
• Operational Excellence.
• Priority Disease Areas Expertise.
• Product Lifecycle Management (PLM).
• Product Marketing.
• Product Strategy.
• Stakeholder Engagement and Management.
• Strategic Partnerships.
• Critical thinking and collaborative mindset.
• Data analysis and insight communication.
• Highly developed organizational skills.
• Strong verbal and written communication skills, maturity to deal with confidentiality and sensitivity.
• Computer literate with advanced proficiency in MS Word, PowerPoint, Excel, Outlook.

Languages

English.

Why Novartis

Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting, and inspiring each other. Combining to achieve breakthroughs that change patients' lives. Ready to create a brighter future together?

Our Novartis Network: Not the right Novartis role for you? Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up. And rewards: Read our handbook to learn about all the ways we'll help you thrive personally and professionally.