Digital Marketing Strategist

iLEAD et al; Pretoria; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading company is seeking a skilled Digital Marketing Strategist to develop and implement effective marketing strategies. The role involves collaborating with teams, analyzing performance, and optimizing campaigns to meet client objectives. If you're passionate about digital marketing and client success, we encourage you to apply.

Qualifications

• At least 3 years of experience as a Digital Marketing Strategist or similar role.
• Strong knowledge of digital channels and analytics platforms.

Responsibilities

• Develop and implement comprehensive digital marketing strategies.
• Monitor and analyze campaign performance, making data-driven optimizations.
• Collaborate with internal and external teams for successful execution.

Skills

Communication

Analytical Thinking

Creative Thinking

Education

Certifications in Google Analytics

Certifications in Google Ads

Tools

Google Analytics

Google Ads

SEO

Job description

Join Our Team as Digital Marketing Strategist!

iLEAD et al is seeking a highly skilled and motivated Digital Marketing Strategist to develop winning strategies. The ideal candidate is passionate about digital marketing, understands current trends, and excels at creating and executing effective strategies for our clients. This role involves collaborating with internal and external teams to ensure successful planning, execution, and optimization of digital marketing efforts.

Key Responsibilities

For Our Clients:

• Develop and implement comprehensive digital marketing strategies to meet clients’ business objectives.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Define and segment target audiences, creating detailed customer personas.
• Set measurable goals and KPIs for campaigns.
• Monitor and analyze campaign performance, making data-driven optimizations.
• Provide strategic insights to retain existing clients and attract new ones.
• Collaborate with Account Managers and Business Development on proposals.
• Ensure projects are accurately costed, scoped, and profitable.
• Perform GAP analysis to identify and address performance discrepancies.
• Create user journey maps to enhance customer experience.
• Develop innovative marketing concepts aligned with brand messaging.
• Work with content teams to produce SEO-optimized, engaging content.
• Utilize analytics tools like Google Analytics to track performance.

For Our Agency (Internal):

• Monitor digital marketing trends and share insights with staff.
• Identify opportunities and threats in the digital landscape.
• Conduct competitive analysis to differentiate the agency.
• Develop case studies showcasing successful campaigns.
• Seek industry awards to boost brand credibility.
• Foster innovation within the team by experimenting with new tools and strategies.
• Stay informed about the latest industry developments.
• Present at industry events on relevant topics.

Who We're Looking For

Qualifications & Requirements:

• At least 3 years of experience as a Digital Marketing Strategist or similar role.
• Excellent communication skills and ability to articulate ideas persuasively.
• Experience in public speaking and engaging diverse audiences.
• Strong knowledge of digital channels like Google Ads, YouTube, SEO, and content marketing.
• Proficiency with analytics platforms such as Google Analytics.
• Analytical, problem-solving, and creative thinking skills.
• Ability to manage multiple projects and deadlines.
• Certifications in Google Analytics, Google Ads, or similar are advantageous.
• Knowledge or experience in AI is highly valued.
• Experience in omnichannel marketing is essential.

Benefits

Learn more about our benefits here.

If you're a strategic thinker passionate about digital marketing and client success, we encourage you to apply! Join us to make a significant impact in our clients' digital strategies.