Crm Analyst

Haylieread Interior Design; Cape Town; On-site; ZAR 30 000 - 60 000; Full time

Job summary

Join a dynamic and entrepreneurial team at a leading online retailer in Cape Town as a CRM Analyst. This role offers the chance to leverage your analytical skills to evaluate CRM campaigns, uncover insights, and drive strategic decisions that shape the future of e-commerce in Africa. You'll collaborate with various teams, ensuring data accuracy and optimizing customer engagement through personalized campaigns. If you are passionate about data and eager to contribute to a fast-paced environment, this opportunity is perfect for you. Embrace the challenge and help us build something great!

Qualifications

• 5+ years of experience in CRM/data analysis or similar roles.
• Strong commercial insights and customer behavior modeling.
• Experience with machine learning and predictive modeling.

Responsibilities

• Evaluate the effectiveness of CRM campaigns across channels.
• Identify trends and insights from CRM data to optimize performance.
• Generate reports and dashboards for stakeholders.

Skills

Analytical Thinking

Data-Driven Decision Making

Communication Skills

Project Management

Education

Bachelor’s or Honours degree in Statistics

Bachelor’s or Honours degree in Mathematics

Bachelor’s or Honours degree in Engineering

Bachelor’s or Honours degree in Business

Bachelor’s or Honours degree in Marketing

Tools

Excel

Google Sheets

SQL

BigQuery

Looker

Analytics

R

Python

CRM platforms (e.g., Braze)

Job description

A leading South African online retailer is seeking a highly talented CRM Analyst to join our team in Cape Town.

We are a young, dynamic, hyper-growth company looking for smart, creative, hard-working people with integrity to join us.

We offer a market-related, Total Remuneration Package with full flexibility, a great work environment, and exciting challenges to build something great.

Responsibilities include:

1. Evaluating the effectiveness of CRM campaigns across channels (email, push notifications, in-app notifications, etc.)
2. Identifying trends, patterns, and insights from CRM data to optimize campaign performance and ROI
3. Building reports and dashboards to measure customer value, including Customer Lifetime Value, Retention Rate, Churn Rate, and Cross-Sell / Up-Sell Rate
4. Monitoring key performance metrics like revenue, engagement, acquisition, retention, and churn rates
5. Generating regular reports and dashboards for stakeholders and management
6. Performing root cause analyses for performance shortfalls
7. Conducting ad-hoc analyses for business questions
8. Identifying opportunities for improvement and optimization
9. Working with CRM teams on A/B testing and result analysis
10. Collaborating with marketing to develop insights and strategies
11. Aligning CRM initiatives with business objectives across teams
12. Segmenting customer data for personalized campaigns
13. Ensuring data accuracy and completeness
14. Providing data-driven insights for strategic decisions

Attributes required:

• Analytical, data-driven, strategic and tactical thinking
• Strong commercial insights and customer behavior modeling
• Excellent communication and presentation skills, with experience presenting to senior management
• Self-motivated, curious, and passionate about data
• Ability to work independently and manage multiple projects
• High energy, solutions-oriented attitude, and strong organizational skills
• Attention to detail and a passion for the brand and customers

Qualifications and Experience:

• Bachelor’s or Honours degree in Statistics, Mathematics, Engineering, Business, or Marketing
• At least 5 years of experience in CRM/data analysis or similar roles
• Experience with CRM data and campaign evaluation
• Retail/e-commerce experience is advantageous
• Proficiency in Excel, Google Sheets, SQL, BigQuery, Looker, Analytics, R, or Python
• Experience with CRM platforms like Braze is advantageous
• Presentation experience to Exco/Senior Management
• Knowledge of machine learning, predictive modeling, segmentation techniques (e.g., RFM), and marketing principles is advantageous

The Environment:

Our team is entrepreneurial, dynamic, customer-centric, and fun. We value ownership, teamwork, innovation, and feedback. We seek individuals who are straightforward, expert at execution, analytical, competitive, passionate, entrepreneurial, curious, collaborative, and possess integrity and hard work.

If you meet these qualities, join us and help shape the future of e-commerce in Africa! We are committed to equal opportunity and encourage applicants from all backgrounds, including those from previously disadvantaged groups and people with disabilities.