Marketing Automation Specialist - French

Relx; Johannesburg; On-site; ZAR 30 000 - 50 000; Full time

Job summary

An established industry player is seeking a Campaign Associate to lead email campaign management within a dynamic marketing team. This role involves end-to-end production, from campaign creation to optimization, using a leading marketing automation platform. The ideal candidate will have a strong grasp of email marketing best practices and the ability to analyze data to enhance campaign performance. Join a forward-thinking company where your creativity and analytical skills can shine, and make a significant impact on targeted marketing efforts. If you're ready to take on this exciting challenge, we want to hear from you!

Qualifications

• Minimum of 2 years of experience in a similar role.
• Bachelor's degree or higher in any field.

Responsibilities

• Manage end-to-end email campaign production in Eloqua.
• Collaborate with stakeholders to deliver targeted marketing campaigns.
• Ensure email messages adhere to industry best practices.

Skills

Campaign Management

Email Marketing

Marketing Automation

HTML Editing

Analytics

Cross-functional Collaboration

Education

Bachelor's Degree

Tools

Eloqua

Job description

Responsible for the overall email campaign creation and management within our marketing automation platform (Eloqua). The successful candidate will work closely with onshore Campaign Managers and Content Executives to ensure efficient and accurate campaign execution. A deep understanding of email campaign best practices is essential. The Campaign Associate will collaborate with the marketing team to monitor email timing metrics and provide ongoing recommendations to deliver highly targeted emails to the appropriate audiences.

Accountabilities

• Manage end-to-end email campaign production, including email creation, canvas setup, testing, deployment, reporting, and optimization in Eloqua.
• Collaborate with cross-functional stakeholders across regions to create and deliver targeted marketing campaigns, including emails, awareness and acquisition programs, and customer success communications.
• Work under the supervision of the Operations Supervisor to ensure flawless email production and creation processes.
• Ensure email messages are properly constructed to adhere to industry best practices, including deliverability, mobile rendering, and open rates.
• Interact regularly with onshore partners and represent the REPH RX Campaigns Team.

Job Specifications

Core Competencies

• Data and Analytics Management: Ability to analyze, gather, and organize data, and relate findings to industry trends and demographics.
• Campaign Management: Ability to conceptualize, create, and execute effective campaign journeys across multiple platforms.
• Web Development and Optimization: Ability to manage and optimize web content and analyze digital performance.
• Creative Design: Ability to create and communicate effective visual marketing materials.

Hard / Technical and Soft Skills

• Experience with campaign setup, email creation, deployment, HTML editing, delivery monitoring, and reporting.
• Proficiency with marketing automation tools, preferably Eloqua.
• Knowledge of landing page and email marketing best practices.
• Strong problem-solving and issue-resolution skills.
• Ability to handle multiple tasks efficiently and manage time effectively.

Other Qualifications / Requirements

• Bachelor's degree or higher in any field.
• Minimum of 2 years of experience in a similar role.

RELX is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, creed, religion, sex, national origin, citizenship, disability, veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other legally protected characteristic. For accommodations, please contact us or call 1.855.833.5120 (US only).

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Required Experience: Not specified clearly, but likely at least 2 years in a relevant role.

Key Skills: Campaign management, email marketing, marketing automation (Eloqua), HTML, analytics, cross-functional collaboration.