Brand Manager

Watershed Consulting; Johannesburg; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player in the hospitality and gaming sector is seeking a Brand Manager to join their dynamic team. This role offers a fantastic opportunity for growth and development, where you will be responsible for crafting and executing innovative brand strategies. You will conduct market research to stay ahead of consumer trends and competitors while collaborating with various internal teams to align marketing objectives. If you have a passion for branding and a keen eye for detail, this position could be the perfect fit for you.

Qualifications

• 3-5 years of brand management experience in traditional and social media.
• Strong understanding of consumer behavior and branding principles.

Responsibilities

• Develop and execute brand strategies, positioning, and messaging.
• Conduct market research to analyze consumer trends and competitors.
• Manage brand budgets and create promotional strategies across various media.

Skills

brand strategy

market research

brand performance metrics

product launches

graphic design

product ownership

Education

Matric (NQF 4)

Bachelor’s degree in marketing

Job description

Position:BRAND MANAGER

Industry:Hospitality and Gaming

Location:Johannesburg, Gauteng

Our client invites applications for a Brand Manager from dedicated team players wishing to join their expanding family where they will provide growth exceptional opportunities within the group.

Responsibilities:

• Develop and execute brand strategies, positioning, and messaging.
• Conduct market research to analyze consumer trends and competitors.
• Collaborate with internal teams to align marketing objectives.
• Manage brand budgets and create promotional strategies across various media.
• Implement marketing tactics to boost engagement.
• Monitor brand performance metrics and report to management.
• Maintain consistency with brand guidelines and corporate identity.
• Build relationships with stakeholders including agencies and vendors.
• Coordinate product launches and events.

Qualifications:

• Matric (NQF 4)
• Bachelor’s degree in marketing, business administration, or related field.
• 3-5 years of brand management experience in traditional and social media.
• Strong understanding of consumer behavior and branding principles.
• High attention to detail and service orientation.
• Excellent analytical, problem-solving skills, and creativity with strategic thinking.

Desired Skills:

• brand strategy
• market research
• brand performance metrics
• product launches
• graphic design
• product ownership