Marketing Manager

Stanley Black & Decker; Gauteng; On-site; ZAR 60 000 - 100 000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead brand, trade, and digital marketing efforts in South Africa. This role is pivotal in driving growth and expanding market presence through innovative strategies and collaborative initiatives. The ideal candidate will possess a strong understanding of the local market, coupled with proven success in managing impactful marketing campaigns. Join a forward-thinking company that values creativity and sustainability, and be part of a team that shapes the future of tools and hardware. Your expertise will help enhance brand visibility and market share, making a significant impact in the industry.

Benefits

Competitive salary

Professional growth opportunities

Collaborative environment

Qualifications

• 5+ years of marketing experience in consumer goods or tools industry.
• Strong knowledge of the South African market and digital trends.

Responsibilities

• Oversee brand, trade, and digital marketing initiatives to drive growth.
• Collaborate with sales and trade partners for effective promotions.

Skills

Brand Marketing

Digital Marketing

Trade Marketing

Project Management

Analytical Skills

Interpersonal Skills

Education

Bachelor's degree in Marketing

MBA

Tools

Digital Marketing Tools

eCommerce Platforms

Job description

Job Description: Marketing Manager at Stanley Black & Decker South Africa

Stanley Black & Decker, a global leader in tools, storage, security solutions, and industrial automation, is seeking a dynamic, results-driven Marketing Manager for South Africa. This role involves overseeing trade marketing, brand marketing, and digital marketing initiatives to drive growth, expand market share, and enhance brand awareness for our brands—DEWALT, STANLEY, and BLACK & DECKER.

Key Responsibilities:

1. Brand Marketing: Develop and implement brand strategies, lead campaigns, analyze performance, manage budgets, and foster stakeholder relationships.
2. Trade Marketing: Collaborate with sales and trade partners to develop programs, manage in-store promotions, monitor effectiveness, and stay ahead of market trends.
3. Digital Marketing: Lead digital campaigns, optimize online presence, manage social media, and oversee website performance.
4. Cross-Functional Collaboration: Coordinate with product, sales, and customer service teams; support product launches; leverage regional digital teams.
5. Market Insights and Reporting: Conduct research, analyze competitors, and report on marketing performance to inform strategic decisions.

Minimum Requirements:

• Bachelor's degree in Marketing or related field; MBA preferred.
• At least 5 years of marketing experience in consumer goods or tools industry.
• Strong knowledge of the South African market, consumer behavior, and digital trends.
• Proven success in brand, trade, and digital marketing campaigns.
• Excellent project management, analytical, and interpersonal skills.

Additional Skills: Experience with digital tools, eCommerce, and knowledge of local regulations.

What We Offer: Competitive salary, professional growth opportunities, and the chance to work with iconic brands in a collaborative environment.

Join us to make an impact in the tools and hardware industry. Apply now and be part of a company that values innovation, diversity, and sustainability.