Marketing Manager

Radisson Hotel Group; Gqeberha; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to spearhead innovative marketing initiatives that enhance brand presence and foster guest loyalty. In this pivotal role, you will develop comprehensive marketing plans, oversee digital marketing efforts, and lead creative campaigns that drive revenue growth. With a focus on collaboration and market analysis, you will work closely with key stakeholders to ensure alignment and optimize marketing performance. This is an exciting opportunity to make a significant impact in the hospitality sector and contribute to the success of a renowned hotel brand.

Qualifications

• Proven track record in executing successful marketing strategies.
• Experience in digital marketing and social media management.

Responsibilities

• Develop and implement marketing plans aligned with business objectives.
• Oversee digital marketing efforts to enhance visibility and engagement.
• Lead creative campaigns to attract new guests and drive revenue.

Skills

Digital Marketing

Social Media Management

Content Creation

Analytical Skills

Communication Skills

Leadership

Job description

As a Marketing Manager at Radisson Hotel, your mission is to drive and execute strategic marketing initiatives that enhance our brand presence, attract potential guests, and foster guest loyalty. By embracing our "Yes I Can!" culture belief, you will create innovative marketing campaigns and collaborate with key stakeholders to elevate our hotel's reputation and revenue. Your dedication to delivering exceptional marketing strategies will reflect our commitment to heartfelt hospitality and drive the success of our hotel.

Roles/Responsibilities

1. Develop and implement comprehensive marketing plans aligned with the hotel's business objectives and brand guidelines.
2. Oversee digital marketing efforts, including website content, social media, email marketing, and online advertising, to enhance visibility and engagement.
3. Lead and execute creative marketing campaigns, promotions, and events to attract new guests and drive revenue growth.
4. Collaborate with the Sales team to develop targeted sales and marketing initiatives, ensuring alignment between departments.
5. Conduct market research and competitor analysis to identify opportunities for differentiation and enhance market positioning.
6. Monitor marketing performance metrics and analyze data to optimize campaigns and measure the effectiveness of marketing efforts.
7. Manage the hotel's loyalty programs and guest engagement initiatives to build strong guest relationships and enhance guest retention.
8. Cultivate relationships with media, influencers, and partners to expand the hotel's reach and secure media coverage and partnerships.

Competencies & Skills Requirements

• Strong understanding of marketing principles and best practices, with a track record of successfully executing marketing strategies.
• Demonstrated experience in digital marketing, social media management, and content creation.
• Creative mindset, with the ability to develop innovative marketing campaigns and promotions.
• Strong analytical skills, able to analyze data, and derive insights to inform marketing decisions.
• Excellent communication and presentation skills, with the ability to articulate marketing strategies and concepts to stakeholders.
• Results-driven, with a focus on achieving measurable outcomes and return on investment (ROI).
• Ability to work effectively in a team and collaborate with cross-functional departments.
• Demonstrated leadership capabilities.