Freelance PR & Influence Campaign Executive (3 Months Contract)

Ogilvy South Africa; Cape Town; Hybrid; ZAR 30 000 - 70 000; Full time

Job summary

An established industry player is seeking a Freelance Influence Campaign Executive to lead innovative influencer marketing campaigns for a global beauty client. This dynamic role involves developing and executing diverse campaigns, from paid promotions to seeding initiatives, while staying ahead of European trends. You will identify and nurture top-tier influencers, manage client relationships, and collaborate with your team to deliver impactful results. If you are passionate about influencer marketing and thrive in a fast-paced environment, this is an exciting opportunity to make a significant impact in the beauty sector.

Benefits

Attractive package and benefits

Continuous training

Career conversations and growth opportunities

Local and Global client portfolio

Qualifications

• Passion for influencer marketing and social media is essential.
• Strong experience in client relationship building and negotiation.

Responsibilities

• Develop and execute influencer marketing campaigns for beauty and lifestyle clients.
• Manage day-to-day operations of influencer campaigns, including outreach and content management.

Skills

Influencer Marketing

Negotiation Skills

Client Relationship Management

Creativity

Social Media Trends Awareness

Tools

Traackr

Job description

Freelance Influence Campaign Executive

Summary intro

Join our vibrant Influence O team and lead an exciting global beauty client project! As an Influence Campaign Executive, you'll develop and execute diverse influencer campaigns, from paid promotions to seeding initiatives, while staying ahead of European trends. Your role involves identifying and nurturing top-tier influencers, managing campaigns, crafting briefs, and maintaining client relationships in a fast-paced environment. With a passion for influencer marketing, strong negotiation skills, and a creative outlook, you'll thrive under pressure, integrating digital media and supporting additional projects. If you have an exceptional work ethic and results driven, this is an opportunity for you.

The Role:

As an Influence Campaign Executive, you will play a crucial role in developing, managing, and executing both paid and seeding influencer marketing campaigns that cover a broad spectrum of Influencer work. You will be responsible for Influencer identification, executing Influencer campaigns that integrate into the overall Influencer strategy, including seeding, paid love and paid media campaigns. You will collaborate with your Influencer Manager to deliver best-in-class paid and seeding campaigns for our global client.

You will be responsible for identifying and nurturing client-appropriate talent opportunities and relationships with support from your Influencer Manager. Additionally, you will need to stay up-to-date and on top of European cultural and social trends and customers' views and attitudes to ensure that our Influencer campaigns are relevant and effective.

Key Responsibilities:

• Develop, manage and execute Influencer marketing campaigns for clients within a focus on beauty, lifestyle and fashion creators.
• Be responsible for day-to-day running of influencer campaigns, from identification, outreach, negotiating and content management to overseeing seeding lists and reporting.
• Own the creation of Influencer briefs and Traackr campaigns.
• Ensure Traackr is constantly up to date, being responsible for obtaining crucial reporting metrics per campaign.
• Identify and nurture client-appropriate talent opportunities and relationships to help deliver Influencer campaigns on behalf of the brand.
• Maintain and build successful client relationships, suggesting creators and content ideas in a quick turnaround and high-pressure environment.
• Present creative and sell content solutions to internal senior management, IMs, IDs.
• Manage the Influencer paid database and ensure it is kept up-to-date.
• Stay up-to-date with cultural and social trends and customers' views and attitudes.
• Support additional projects as required, such as additional Influencer campaigns and competitive trend nudges.
• Supply Trends Nudges to the client on a weekly basis.
• Nurture Account Coordinators and help them grow.

Requirements:

• A passion for Influencer Marketing and social media.
• Demonstrated experience in building consistently productive client relationships.
• The ability to remain optimistic and calm under pressure.
• Strong experience with Influencer communication and negotiation.
• A creative outlook with the ability to achieve the full potential from projects, keeping abreast of and utilising new industry developments and technology.
• Proven experience of integrating digital and social media in campaign activity.
• Self-motivated, action-oriented and ambitious with a positive "can-do" attitude.
• A keen interest in all things social and an avid follower of relevant news and trends.

Offer:

• Local and Global client portfolio.
• Attractive package and benefits.
• Continuous training.
• Career conversations and growth opportunities.
• Hybrid Work.