Website Coordinator - Department of Communication and Marketing

University of the Free State; Bloemfontein; On-site; ZAR 25 000 - 45 000; Full time

Job summary

An established institution seeks a Website Coordinator to enhance its digital presence. In this dynamic role, you'll manage website content, ensuring it remains engaging and aligned with brand standards. Collaborating with various departments, you'll curate multimedia content and oversee the implementation of digital strategies to boost online visibility. Your expertise in content management systems like WordPress and your strong business writing skills will be pivotal in creating a compelling online experience. Join a vibrant team dedicated to fostering effective communication and engagement within the academic community.

Benefits

Flexible working hours

Professional development opportunities

Health and wellness programs

Access to university facilities

Networking events

Employee discounts on courses

Qualifications

• 2+ years of experience in website content management and digital communication.
• Proficiency in HTML, CSS, and various CMS platforms.
• Strong skills in business writing and project management.

Responsibilities

• Manage and update website content to ensure accuracy and engagement.
• Collaborate with stakeholders to align content with brand guidelines.
• Monitor website performance metrics and provide reports on user engagement.

Skills

HTML

CSS

Content Management Systems (CMS)

Google Analytics

Adobe Creative Cloud

Business Writing

Project Management

Education

Bachelor’s degree in Communication Science

Advanced diploma/BTech degree in Media Studies

Tools

WordPress

Drupal

Adobe Photoshop

Lightroom

Microsoft Office Suite

Job description

Job title : Website Coordinator - Department of Communication and Marketing

Job Location : Free State, BloemfonteinDeadline : May 25, 2025Quick Recommended Links

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Duties And Responsibilities

Website Content Management

• Update and monitor quality of content on the website.
• Update photos published on the website.
• Update and maintain website content, including text, images, videos, and other multimedia elements, using content management systems (CMS) such as WordPress, Drupal, or Joomla.
• Collaborate with various content creators, subject matter experts, and stakeholders to ensure that website content is accurate, relevant, and aligned with UFS and DCM brand guidelines and messaging.
• Continuously monitor content quality, consistency, and compliance with SEO best practices and accessibility standards.
• Archive multimedia (photos, designs, videos) on the content management systems and photo archive.
• Upload/update content on the KovsieLife student website (including the front page).
• Upload departmental publications on the website.
• Upload photo galleries on the website
• Update website pages of support service divisions.
• Write and upload new content for the main pages of the website.
• Establish various website-related projects and establish content requirements/needs where required.
• Conduct focus groups to obtain input from stakeholders on webpages, website designs and content when needed.
• Compiling and implementing an annual digital content calendar, including all the websites not managed by the Department of Communication and Marketing (DCM).
• Develop content plans and production schedules for each of the websites that require content updates and liaise with the specific faculty or department.
• Ensure the upload of content on the front page of the website.
• Provide support with updates and maintenance of the internal DCM SharePoint and intranet sites.
• Update the UFS Podcast webpage as needed.
• Assist with supplying photos to faculties and departments on request.
• Implement the Division of Digital Communications' strategies to drive online visibility and engagement.
• Execute strategic plans to captivate the audience and foster online community growth.
• Update and manage content on the website, ensuring information is accurate, current, and engaging.
• Coordinate with content contributors from various departments to publish relevant news, events, and academic information.
• Regularly review and audit website pages to ensure consistency, quality, and alignment with brand guidelines.
  
  

Website Administration

• Administer website and related errors on the content management system.
• Attend meetings between DCM and ICT Services to discuss progress of all IT-related projects.
• Act as liaison between ICT Services and DCM regarding website projects, redesign, and realignment of content projects.
• Ensure that website design elements, such as colour schemes, typography, and imagery, are consistent with brand identity and enhance the overall user experience.
• Developing, implementing, and updating the Content Management Plan.
• Report technical bugs and errors in a timely manner to the relevant ICT department.
• Inspect top-level domain websites and website pages.
• Assist in the monitoring the website performance metrics, such as page load speed, bounce rate, and organic traffic, using tools like Google Analytics and Search Console.
• Advise on content updates, webpage layouts, and multimedia implementation for departmental and faculty websites as needed.
• Monitor website traffic and usage patterns using tools like Google Analytics.
• Provide reports on website performance, user behaviour, and engagement to the Digital Marketing Manager.
• Make recommendations based on data analysis to improve website effectiveness.
  
  

Client Engagement and Relationship Management

• Act as liaison between internal (DCM), other departments, and ICT Services.
• Provide expert advice on website projects, processes, and website best practices.
• Liaise with, advise, and assist faculty communication and marketing officers on website projects.
• Check in with faculty and support services website managers on progress with website projects.
• Provide telephonic or electronic support to internal and external stakeholders.
• Assist the crisis communication team in uploading content to the website when and where needed.
• Act as the point of contact for web-related queries from staff and stakeholders.
• Participate in strategic discussions regarding the institution’s digital presence and contribute to digital marketing plans.
• Assimilate and analyse the national and international environment within the area of responsibility and implement new interventions.
  
  

Content Curation for Communication Platforms

• Participate in DCM’s Content Hub and curate content for the communication platforms according to the assigned portfolio.
• Ensure that content is presented timeously and in a multimedia format to optimize its use on the various communication platforms.
• Act as backup on other communication platforms in the Unit for Digital Communication, should the need arise.
• Serve as the primary point of contact for website-related inquiries, feedback, and support requests from internal stakeholders and external users.
• Provide support to content contributors and website administrators on CMS usage, best practices, and guidelines.
• Communicate website updates, enhancements, and maintenance schedules to stakeholders through newsletters, email updates, or other communication channels.
• Liaise with ICT and web development teams to address technical issues, troubleshoot errors, and implement necessary updates.
  
  

Inherent Requirements

• Bachelor’s degree or an advanced diploma/BTech degree/postgraduate certificate on NQF Level 7 in Communication Science/Media studies/Journalism, Marketing, or a related field.
• Minimum of two (2) years’ relevant working experience relating to the duties and responsibilities.
  
  

Recommendations

• Work experience in the higher education environment.
• Proven proficiency in business writing and experience in writing relevant content for digital and print channels/publications.
• Proven knowledge of HTML and CSS coding languages.
• Proven experience of working on a website content management system (CMS), such as WordPress, Drupal, and/or Progress Sitefinity.
• Proven Knowledge of photography, Adobe Photoshop, and Lightroom.
• Proven experience in Adobe Creative Cloud.
• Expert knowledge of website editing.
• Demonstrable website project administration capabilities (liaising with internal clients, advising and supporting website projects).
• Demonstrable project management skills with website best practice and implementation.
• Knowledge of journalism, corporate communication, or writing articles for a variety of platforms.
• Proven knowledge of souring relevant digital content (e.g. sourcing images using a photo archive, stock libraries etc).
• Knowledge of Microsoft Word, PowerPoint, Excel, and OneDrive.
• Basic knowledge of analytical programmes such as Google Analytics and Hotjar.
• Demonstrate knowledge of reporting using analytical data.
• Client liaison, providing technical support to internal stakeholders regarding website best practices and techniques.
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