Marketing Manager

Growth Troops; Cape Town; Remote; ZAR 300 000 - 600 000; Full time

Job summary

A fast-growing Health Care startup is seeking a Marketing Manager/Director to lead integrated marketing campaigns and manage automation workflows. This fully remote role requires 3-5 years of marketing experience, proficiency in CRM tools, and a strong portfolio of creative work. You will collaborate with sales teams and track campaign performance to drive user growth and revenue.

Benefits

100% remote, async-friendly workplace

High-impact role influencing revenue and user growth

Qualifications

• 3–5 years in a hands-on marketing role using a modern CRM.
• Demonstrated success managing multi-channel campaigns.
• Portfolio showing at least two examples of self-created graphics or short videos.

Responsibilities

• Develop and execute integrated marketing campaigns across various channels.
• Build and maintain marketing automation workflows in HubSpot.
• Track performance and present actionable insights to leadership.

Skills

Multi-channel campaign management

Marketing automation

Graphic design

Data analysis

Fluent English

Tools

HubSpot

Zapier

Canva

Figma

CapCut

Job description

Team|Marketing

Manager|Director of Marketing

Type|Full-time, remote

Join a fast growing Health Care startup with over 400+ locations in the United States working on scaling men's health practices.

What You’ll Do

• Develop and execute integrated marketing campaigns across email, SMS, social media, and paid channels.
• Own and update a 30-day content calendar that aligns messaging, creative, and launch dates.
• Keep corporate social accounts (LinkedIn, Instagram, TikTok, X) active, on-brand, and audience-focused.
• Design basic graphics and short-form videos using Canva, Figma, or CapCut; brief external creatives as needed.
• Build and maintain marketing automation workflows in HubSpot (or HighLevel) and connect data via Zapier/Make.
• Collaborate with Sales and Customer Success teams to ensure lead-handoff processes are clear and documented.
• Track performance in Excel/Google Sheets and present actionable insights to leadership.
• Coordinate with regional sales teams in Latin America, providing concise playbooks and localized assets.
  
  

Must-Have Experience

• 3–5 years in a hands-on marketing role using a modern CRM (HubSpot strongly preferred).
• Demonstrated success managing multi-channel campaigns (email, SMS, social, paid).
• Proficiency building automation workflows in Zapier or Make.
• Portfolio showing at least two examples of self-created graphics or short videos.
• Solid Excel/Google Sheets skills for quick analysis and reporting.
• Fluent English; Spanish or Portuguese is a plus.
  
  

Nice to Have

• Agency background juggling multiple brands or client accounts.
• Experience with AI content tools (ChatGPT, Midjourney, Gemini, etc.).
• Basic HTML/CSS for email template tweaks.
• Familiarity with recruitment marketing or talent-sourcing initiatives.
  
  

First-90-Day Success Metrics

• Launch an automated email + SMS nurture sequence achieving ≥ 20 % open rate and ≤ 1 % unsubscribes.
• Publish a full month of scheduled social posts without delays.
• Reduce campaign build time by 25 % through new workflows and automations.
• Deliver a live dashboard that displays lead flow, conversion rates, and key engagement metrics.
  
  

Perks

• 100 % remote, async-friendly workplace.
• High-impact role—your initiatives directly influence revenue and user growth.