Marketing Manager

Flink Recruitment; Midrand; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading company in the Solar & Renewable Energy industry is seeking a Group Marketing Manager to oversee marketing strategies across multiple brands. The successful candidate will lead a team, manage campaigns, and ensure brand consistency while driving growth through innovative marketing solutions. This permanent position is based in Midrand, Gauteng.

Qualifications

• Experience in developing and implementing marketing strategies.
• Ability to lead and mentor a marketing team.
• Strong analytical skills for market research and performance measurement.

Responsibilities

• Oversee marketing strategies across multiple brands.
• Manage and optimize multi-channel marketing campaigns.
• Collaborate with teams to align marketing efforts with business objectives.

Skills

Strategic Planning

Team Leadership

Brand Management

Campaign Management

Market Research

Performance Measurement

Job description

The Group Marketing Manager is responsible for overseeing the marketing strategies and initiatives of a company across multiple brands and business units. This role involves coordinating with various teams to ensure consistent brand messaging, optimizing marketing campaigns, and driving growth through innovative marketing solutions.

Marketing Management Responsibilities

Strategic Planning and Execution

Develop and implement comprehensive marketing strategies that align with the companys goals and objectives.

Oversee the planning and execution of marketing campaigns across different brands or business units.

Monitor market trends and competitor activities to identify opportunities and threats.

Team Leadership and Development Lead, mentor, and manage a team of marketing professionals.

Foster a collaborative and high-performance culture within the marketing team.

Provide guidance and support for career development and growth of team members.

Brand Management

Ensure consistent brand messaging and positioning across all marketing channels and materials.

Manage brand identity and maintain brand standards.

Oversee the development and implementation of brand strategies for multiple brands or business units.

Campaign Management

Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social media, etc.).

Coordinate with internal teams and external agencies to deliver impactful campaigns.

Track and analyse campaign performance, making data-driven decisions to improve results.

Budget Management

Develop and manage marketing budgets for different brands or business units.

Ensure efficient allocation of resources to maximize ROI on marketing spend.

Monitor and report on budget performance, adjusting as necessary.

Market Research and Analysis

Conduct market research to identify customer needs, preferences, and trends.

Analyse data to inform marketing strategies and campaign decisions.

Stay updated on industry developments and best practices.

Stakeholder Collaboration

Collaborate with senior leadership to align marketing strategies with business objectives.

Work closely with sales, product development, and other departments to ensure cohesive marketing efforts.

Build and maintain relationships with external partners, vendors, and agencies.

Performance Measurement

Establish KPIs and metrics to measure the effectiveness of marketing initiatives. Use analytics tools to track performance and generate reports for senior management.

Continuously evaluate and improve marketing strategies based on performance data.

Responsibilities Breakdown

Social Media Posts

The following social media platforms are to be updated on a weekly basis

Both Parties agree that the social media posts shall be done on every Monday

• Social media platforms include;

Facebook

Instagram

TikTok

Twitter / X

YouTube

LinkedIN

Website Maintenance

Service Provider is to do routine maintenance on group websites

Plugins monitored

Updated content / approved changes to be implemented

Reports of all information pertaining to maintenance of websites to be submitted

Website SEO

Monitoring and actioning keyword research, competitors analysis, updating

SEOs and tactics with current SEO strategies

Reports of all information pertaining to SEO to be submitted

Event Planning

Assisting in attendance to all relevant Shows and Exhibitions

Ensuring updated list of current Shows and Exhibitions are communicated and recommended

Event planning breakdown includes; planning event, design of event marketing material required, list of products to showcase at event, ensuring employee entrance requirements are met, scheduling event notifications to all relevant stakeholders

New Websites

Full life cycle of creating new websites

Employment Type : Permanent Employment

Industry : Solar & Renewable Energy

Work space preference : Work Onsite

Ideal work province : Gauteng

Ideal work city : Midrand

Salary bracket : R 33000 - 40000

Drivers License : CODE B (Car)

Own car needed : Yes

Create a job alert for this search