Digital Marketing Coordinator

Alos Innovative Workforce Solution; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking a dynamic Digital and Marketing Coordinator to lead innovative campaigns and enhance brand presence. In this exciting role, you will manage digital marketing initiatives across platforms, optimize SEO strategies, and create engaging content for various channels. Your expertise in analytics will drive performance improvements, while your creativity will shine through in social media and email campaigns. Join a forward-thinking team where your contributions will significantly impact the company's growth and success in the digital landscape.

Qualifications

• Minimum 4 years of experience in digital marketing and social media management.
• Strong understanding of SEO, SEM, and PPC strategies.

Responsibilities

• Plan and optimize digital marketing campaigns across multiple platforms.
• Develop and schedule engaging content for social media platforms.
• Assist in content creation for blogs, websites, and email marketing.

Skills

Digital Marketing

SEO

SEM

PPC

Social Media Management

Content Creation

Email Marketing

Analytics Tools

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Communications

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Mailchimp

HubSpot

Job description

Job Title :

DIGITAL AND MARKETING CO-ORDINATOR

Job Type :

Permanent

Location :

Centurion

Application Process :

Please submit your resume along with a cover letter detailing your experience in digital marketing and why you would be a great fit for this position.

Submissions :

• Experience : Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field. Minimum 4 years of experience in digital marketing, social media management, or related roles. Previous experience in a Digital marketing Agency will be preferable. Experience with Google Ads, Facebook Ads Manager, and other digital advertising platforms. Strong understanding of SEO, SEM, and PPC strategies. Familiarity with email marketing platforms (Mailchimp, HubSpot, etc.).

Key Responsibilities :

1. Digital Marketing Campaigns: Plan, execute, and optimize digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.). Track and analyze campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.). Assist in developing SEO and SEM strategies to increase organic and paid reach.
2. Social Media Management: Develop and schedule engaging content for various social media platforms. Monitor and respond to audience interactions and comments. Track performance metrics and suggest improvements based on insights.
3. Content Marketing & Email Campaigns: Assist in content creation for blogs, websites, social media, and email marketing. Manage email marketing campaigns, including list segmentation, automation, and performance tracking. Work with designers and content creators to develop compelling digital content.
4. Website & SEO Management: Optimize website content for search engines (SEO). Monitor website traffic and user behaviour to improve the user experience. Coordinate with web developers for website updates and enhancements.
5. Analytics & Reporting: Track and report key digital marketing metrics, including ROI, conversion rates, and engagement.
6. Paid Advertising & Budget Management: Manage paid advertising campaigns and budgets.

Key Performance Indicators (KPIs) :

• Website Traffic & Engagement: Increase website visitors and reduce bounce rates.
• Social Media Growth: Growth in followers, engagement rates, and social shares.
• Lead Generation & Conversion Rates: Number of leads generated and conversion percentages.
• SEO Performance: Improvement in organic rankings and search traffic.
• Return on Ad Spend (ROAS): Effectiveness of paid advertising campaigns.
• Email Marketing Metrics: Open rates, click-through rates, and subscriber growth.
• Customer Acquisition Cost (CAC): Reduction in the cost of acquiring new customers.