Senior Lead - Retail Marketing EMEA

低; South Africa; Remote; ZAR 50 000 - 100 000; Full time

Job summary

An innovative sportswear brand is seeking a Senior Lead Retail Marketing professional to elevate their brand across the EMEA region. This role involves leading a dynamic team to implement compelling marketing strategies and enhance customer engagement across various retail channels. The ideal candidate will have extensive experience in retail marketing, strong leadership skills, and a creative mindset. Join a passionate team that thrives on collaboration and innovation, where your ideas will help shape the future of retail marketing in a fast-paced environment. If you're ready to push boundaries and inspire others, this is the perfect opportunity for you.

Qualifications

• Extensive experience in retail marketing with a proven track record.
• Proven leadership capabilities in managing high-performing teams.

Responsibilities

• Lead a high-performing EMEA Retail Marketing team, fostering collaboration.
• Shape and adapt On's retail brand experience for EMEA markets.

Skills

Retail Marketing

Team Leadership

Brand Strategy

Creative Problem-Solving

Stakeholder Management

Education

Bachelor's Degree in Marketing or related field

Job description

As the Senior Lead Retail Marketing, you will work closely with the Regional Head of Brand Experience and the Global Head of Retail Marketing to bring On’s global Retail Marketing vision to life across the EMEA Region. You will lead a team to elevate our brand across wholesale and DTC Retail through compelling marketing strategies, concepts, and experiences.

Your Mission

• Build, develop, and lead a high-performing EMEA Retail Marketing team, fostering a culture of collaboration, innovation, and excellence across B2B, wholesale retail environments, and visual merchandising.
• Shape On’s retail brand experience for EMEA, working closely with Global Retail Marketing to adapt and implement innovative retail concepts tailored to regional market needs.
• Translate and execute On’s global retail brand strategy across all EMEA retail channels, ensuring alignment with local market dynamics and regional initiatives.
• Own the DTC Retail Marketing Plan across Regional Flagship, Chapter, and DMS stores, developing a compelling campaign calendar and localized brand moments that drive engagement and loyalty.
• Adapt and scale global toolkits to empower EMEA retail marketing and brand activation teams, maintaining consistency with On’s global framework and identity.
• Drive omnichannel integration across DTC and wholesale, enhancing the customer journey and elevating the On brand across all touchpoints.
• Lead with a strategic, solution-oriented approach, proactively addressing challenges and fostering an inclusive, dynamic work environment.
• Collaborate cross-functionally with internal stakeholders across Marketing, Sales, and Retail to align strategies with regional business goals.
• Streamline and enhance processes to optimize the efficiency and effectiveness of EMEA retail brand initiatives.
• Uphold and evolve On’s brand aesthetic and identity, ensuring consistency and excellence across all regional retail executions.

Your Story

• Extensive experience in retail marketing with a proven track record of developing and executing successful, EMEA-specific brand strategies.
• Proven leadership capabilities, with experience building, inspiring, and managing high-performing teams across diverse markets.
• Deep expertise in retail marketing, with a creative and solution-oriented mindset.
• Strong understanding of the EMEA retail landscape, including consumer behavior, market dynamics, and regional nuances.
• A keen eye for design and aesthetics, ensuring retail initiatives are visually compelling and aligned with On’s brand identity.
• Exceptional communication and stakeholder management skills for effective collaboration across teams and external partners.
• Proven success managing agency partnerships and executing impactful marketing activations across markets.
• Ability to thrive in a fast-paced, dynamic environment, embracing change and driving innovation.
• Experience leading direct and indirect teams in a matrixed, international organization.
• Strategic thinking with creative problem-solving skills and strong business acumen.
• Willingness to travel within EMEA (approx. 20%) based on business needs.
• A positive, energetic leader who fosters team spirit and inspires others to reach their potential.

About the Team

Our Retail Brand Marketing team is passionate about building a strong brand presence and driving customer engagement across every retail touchpoint. We leverage strategies, creative campaigns, and consumer insights to craft memorable retail experiences that resonate with shoppers and elevate our brand. As a sportswear brand, we operate in a fast-paced environment filled with energy and passion.

Creativity at On starts with our Explorer Spirit, celebrating curiosity, vision, and tenacity. We like to push boundaries.

Our largest global hub is located in Zürich West at On Labs, where you can hike up 12 floors through our custom-built spiral trail.

London, with its diverse population speaking over 300 languages and vibrant arts scene, is one of the world's most beloved cities.

We seek out-of-the-box thinkers from the start. If you feel creative and eager to bring ideas to life, marketing is the perfect place for you to develop and drive content forward.