Assistant Brand Manager

Tiger Brands; Gauteng; On-site; ZAR 30 000 - 60 000; Full time

Job summary

An established industry player is seeking a passionate individual to join their brand management team. This role focuses on developing consumer insights-driven strategies and executing brand plans for iconic products. You will collaborate with cross-functional teams, manage budgets, and drive innovative marketing initiatives. This opportunity offers a pathway to advance your career in a dynamic FMCG environment, making a tangible impact on brand performance and market share. If you are eager to learn and thrive in a fast-paced setting, this could be the perfect fit for you.

Qualifications

• 1+ years of FMCG marketing or customer experience.
• Proven ability to manage key projects from start to finish.

Responsibilities

• Develop consumer insights-driven brand strategy with Brand Managers.
• Manage daily interactions with agencies for brand execution.
• Participate in budget management and forecasting.

Skills

Curiosity

Consumer insights focus

Commercial acumen

Project management skills

Understanding of route to market

Education

Bachelor's degree (e.g., BBusSc / BCom)

Job description

Job Description

THE JOB AT A GLANCE: You are a passionate, driven, proactive individual who thrives on continuous learning, understands people and markets, and turns insights into actionable initiatives.

You see challenges as opportunities and volunteer to take ownership of projects/tasks that arise to further build your skill set.

You understand the value of people, your role within the team, and how to deliver through cross-functional teams.

You recognize that the FMCG business is always changing, providing opportunities to grow, develop, and fast-track your career working on iconic brands.

Your goal is to progress to the next level of brand management, leaving a legacy that positively impacts the brand and segment you are responsible for.

Responsibilities

WHAT YOU'LL BRING TO THE TABLE:

1. Work with Brand Managers to develop a consumer and shopper insights-driven brand strategy.
2. Support Brand Managers in executing the brand strategy.
3. Partner with the Consumer Insights team to inform brand positioning, product innovation, distribution, tracking, and communication.
4. Develop and execute brand plans for your brands.
5. Plan and manage the execution of consumer-facing brand promotion activities aligned with brand plans.
6. Provide accurate and insightful input into PS&OP forecasting against the brand budget.
7. Participate actively in budget management by creating POs, managing the brand budget tracker, and handling monthly budget recons.
8. Set up your team for success by organizing meetings, booking rooms, and managing general category administration.
9. Manage daily interactions with approved agencies to ensure the execution of key deliverables in line with brand plans.

What You Will Be Measured On

• Budget Management
• Project / marketing ROI
• Brand Health
• Market Share
• Category financial performance
• Innovation targets
• Forecast accuracy and bias

Qualifications

ESSENTIAL SKILLS & QUALIFICATIONS:

• Curiosity – driven and eager to learn
• Consumer insights focus – passion for developing insights-driven brand strategies and plans
• Commercial acumen – ability to develop actionable commercial plans with ROI measurements
• Project management skills – capable of managing detailed delivery of innovations via cross-functional teams
• Understanding of route to market to deliver through-the-line projects

Experience

• 1+ years of FMCG marketing, shopper, or customer experience
• Bachelor's degree (e.g., BBusSc / BCom) preferred
• Proven ability to manage key projects from start to finish
• Successful experience working in diverse, cross-functional teams

About Us

Tiger Brands is Africa's largest listed FMCG manufacturer.

We impact lives daily with our iconic, award-winning brands.

Our core business involves manufacturing, marketing, and distributing branded food and beverages relevant across every meal occasion, well-positioned for growth.

As a food company, we are a part of everyday life, and we are committed to exploring further, growing louder, and growing together.

In line with our employment equity plan and goals, preference may be given to candidates from under-represented groups, but this is not exclusive.